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Prada’s ‘vibe shift’ could be a turning point for luxury marketing in China
Posted By
a Luxury Daily columnist
On
April 27, 2022 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Model Lina Zhang was one of the faces of Prada's spring/summer 2022 collection. Image credit: Prada
By
Avery Booker
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","iv":"baf09d40d19cb923d6f2840b1127aeca","s":"258b327860d3f651"}