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Prada’s ‘vibe shift’ could be a turning point for luxury marketing in China
Posted By
a Luxury Daily columnist
On
April 27, 2022 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Model Lina Zhang was one of the faces of Prada's spring/summer 2022 collection. Image credit: Prada
By
Avery Booker
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jaG3ybsJpjDod4Bk1XFdgEE2VGutuJxl2yyWNnz1yJZUt+zDmdz0CZE23podyHY6B5bgo9cIdff5iP0r5TYPXqqobw1ENWGezwNQDwiDjcpC98PVHnxT0w3zLAnj5XtACwdPTX6ttwoCP\/hUWNfP8bv5ALtkYo4bKaZd0hJpQUeRmFYQiNxq4Ps82+M+4TM2dfznyv6ZrPt0q7+2\/Es3C28M1ev6YHNmBwFg2\/O4bkRO0MyRYgVNPaf3G0qNVSdTwlfPt0yMDSJUdNeJOkQnk+3m4v910M1otKM3jOZYhvlfEKx0D3S3U4hORpPlYfoKFAoN156+8rqaF40W4hpBhvVksrpJN9S+7zMxHnaag4edDzRThRr1zgbkSyN82na6ftI+qkYlkyATRI2P3Rrab9hxQ8jyZbRyRUnIvp4MsqLgecApEAPl8KVsPYiod4cfJFtCDLPH51Mv+TLheSz7sl2FrQOZH3V58Eslbru+X+xN5AhMssWkdzE2hEkblbUpIdbTz9Fbe41TKGHJrQs5BGrSECJyFtOeQIu3\/merVWCouSCJi782oT9JgCEl3FxQsvt4ZlB7pDZSjx1eIun6yMA+QfRO70l0odBbI2VekxqFia4oS8xZGOHe5svleFIiorwGy7BUJVa\/QD6dTt8Zz6iQNDQ\/vOTq\/zjITc+wwb\/eaQnzAlRqPn\/p4XTY9mSxokCbUutiLlCV0bzxG6dDOk9TPIGfEm5kLpxy1VnNUGOcORIf8daPHv01oYVwFv6AIdct\/5SuHD3xWuE2VwJl47kvrStYExNBfytNcwjbqsBq70dm5QzvQpzRcdexN3ye8tqW2rVl1vs9Zlw+Fls0U0PlwkJk0Hc1o6CCTkShDgzudMK0w6RYvPIbNuWd0TetvoYG4tBMamQu009697t6p5odFryfXZHoQZgxtrNOFZQH83084sI4GryTN6wnw\/a432msYUkvf5id9+z\/q22xr1HhVNoyc8Q\/5q0K7RKP4\/UO9Fha2OmVR8UWDXiO92UaIv2bw+AOcuMaa+JbUGS09HJS0IZ8sH5wJtxH4QpcIuJXlwVYCQwLMhirwIcBM3q6zsFMKBsLcdNlbtDOTyb+XdNBxDrQ4sskr72EtTGOMWSVgNWzdZO1Tktzj98b5Zj5UqKqAeo6hL6KcjzOI\/G036vvIoPvqjSBu9i\/zaL0Uf8oISHUM9ABFPqq8NLgc7ob5z+SUNWZcffWN5bJXrPZ6m+skXZB1QXG5qyh2qa5sAiE0RZ04UkYX1JxRAmx\/qJ58GnWwn5BXXfG3AhO8yRRBcqx2yqbesP5YdKehQ4SSNhw2SPqfaNs6p5D72PAbg\/eypRXKkXKI+hNor3wbm4GRTimUcxWjXwzKwQq9\/GDf+Ncf\/eRyVv4zhvuZk3TcSfQD9vUiEIl7tnkSsHN8PYJiCBYscrTvv0\/rCrZoguzTIK1qnzWg+xpduItCXgIAtPgWuDiYvR5sSXj\/oaOCtMMO+i7OkfpcqYbOf4GlXRZ37PK3xwQ8f\/IjoavRCv8P2Nbl+Hq19xtWV2fH04zXMFJIZUH4kw61WxRjxwR7x2TlYnTuWy\/iOw7BInMeu60MvdNlrd9NFICt5fpNXF3kezjpcwUVUbKpkK41kj6tDfPAQ4qwA\/knjJYIutHw1Jwgnb7hLTblh0HuvcF0Xbqd4F9pzvViPj\/SgVAO38kOemoIjX9hRXESyI3nR\/dqFiv7BtWaB5KvCU0aZLmRh70MVIqqp76pKLKhwEW+1d6BNNdEMoh3z+n4DN8H3T+zvQ1xoa69lgUR2zrfWHoBRThXW6OGatJ2Zfb0G6dF\/pXAY89t\/C23Bvmj9IJkU4F7XoKaW0to3Vt4mvuhPFdle\/xUCT1AjgELrx3DVSEICaKKgnzoBPZgFG7zvoO6nustxwqLpAXNbCTSH5i\/86aQfEutpvBov4wyfSp9xJsGHsPklBgr8xzB6aJ8CEsLY8R3hj7kkMLEl60VDs6+ZPGQiv83KnWWlJv7OFeGxacw7rXKyLg+QPpUm9s7aSiVDznzgDnQS4ETX92SaY7q43T\/cXn0hG7YF+HsTCm6fqfB1b53DdFC93v0j9Q3w\/HjHOU9xJkIIqGiDAeIcFa4Dhsp+MJZzk2Vt6F41jbhdrKuK3tXyaKdoIfwvYpwKBwh6bpWA3OePANrAA4SMmFtNeRQSLs2tBB7rjzMAVe4vpDNcWIK4ldBX4pb+XO25lVPyqmimLhkCzBbeU1z2iQwdHmJMqZ3mW4seXZ8zN8IeyA6kJRAHnj0roys1GtmqTAVJfpvpPv+YIhn8yCQdcLcbZNAQHOUXVdwRMsd\/b4PalmvtdaAfuW5aUuakirEzzbXuRkKhRoqJrOybf0YDxpAF7\/jKu0mclbO8CY9pGo5LM6bGrKGG4plvzEMlsaVWoHhE67Egl8B19fAITmxaq9eVuKSXZ+\/ppRwiuhzhAvNBbAxCdD2m1WmfaMc7NAOzl9WFuBR\/kwwHN98dZFAgVDQGPjuMN+k\/u6VEKB11\/YA+YaIjLi5\/uOaBYI+sS0YKXs38df1Jud5kaM5+PrO\/GS72m6it295RhRdNNgzpi108xQkcV8MLJQci3oBrYdnzV7pIsT3rXhG3V8itSPbB52vKqccmCLpRqktvzKBupNxEOm7xyJSTTUJBmXBRlWfX2WuJLMy67WQeJyJ3dqbZn9lCUa1bLiI0MCcgncc3jx0ALR11NS0Wo8y2Eq2XGlck2issELkAHwfutT2mR+F84xrb2cTBefx\/duANiALaDWJegCZBOsrzsg6cZvdqD8aLibPSRdM97Fi2mqS4nD3L6oNBAKJdmT6cn50Rj+pxewMJOtwSV\/ttzuVszbEXtGgaDOnpUPAT+0n0fpFAYgJKVmnkvCQCbZJ4jw9DlBATBB4tuYFxA+X4S2zRPrqoDy6W\/0huT\/mjNm3dR67sNqh5VCoZZv\/ErxAYDZeD+MTvbwKrlnV79J50KkA75NFvRt8fEgRf2tDXuMYTztLf1tjIRfVIXmS73oFE9jHR6rmNtDfd87AjGt4i\/qj52SzfzVkNJrVTDqHUuKKG82fCOGxGsolRP8Acd8Ja\/2XMKMUBxbDQakpMqkNCKYWhyNwPQrpeCYpl620XarXuWbklXQOXePfJFvSi0bImtYwTKXn2wnSVmjd2YcNxvpK\/TW7jZubgZxfFayBjqIDexW3X5DjhtDTloO5tshqfHxzqBu85qAXogT+3M4\/I7UWoqsSzy+170k6EJjiQhXf0JVGrs8sDk6rk0j8cMDheVYHF1vasHOs8EOyMw0EQv5PXLAa6veosSYUpLBVnc1ZlIYisu9Y5zcnqJvvrDNON6ZVzVwQjZyqtyGN\/StHmTJfCS8dDvUrB4cB3JL3lzsD4GTlS5FB4oBju7rMJh9Tegl2uc6TGVRCyDQk5GlGojVQWx5Wi7OTAfKfewsPBpUx1YPpK5ht9R+jaY8dq4NImmhhCcAi9ifZCB1DTLYnjRIIMbGoGNZDHreA0iGGojUWPRwxNAGGtxPvqtIPZ9zRe8KeKet505J\/2PwoNI6czf6qmM87GIdYaYz1B99rlwfCPJFKXzvK8Lo4Kj4fIO0a\/pWtzWzsgqDfVOibEghgcCUgF3lMkynSW4ikJaHE8kCWAf+6puln3MrzQqvkpixxuk83A6TaEyg2I7qgI0qibqiDWIM7uYbZlyXPyXwPWHJJ8R5UYvcyYLyOrKSSKzvhwpQL7SH7NApKKT7tgZLmy0h\/S\/FZwo2bODzhmU0WePd2jZxOeBsn+IF11hTdUrdPm2k47v08nWS+BEPpAkn0PrkjN45b9I0v0aAi8f6w8NlTNysnq2ezMUQ0FwNcGoK8LvkgN5hsm69vgQOueal4awme8ed1a7PVeuzT9d2WqlL3OGxoMO0GKM287EJZ2eWc+t2d9ajhJUg1CqaX+eOcs1KWpDC9RC0ZcpYcZ7X72+pWcrokVf5JugVw4vuMlEiNWxDy7EOcjyF3PdblrLZSt6BPbcmbTTwdJQXSAaBZekKTGP88P9NlBbCmTPW20b4zPI109Hq0sqaw1MIMwvDN2e8JeEIl9KT4ScB\/nlfdAmTDzb0n7hIqsgrnxROuo08YGg8xke6Ag\/o9cyKbe6fpHH\/8W56C6VHQiuMkrTnNzdjcLsZ27M0lZsfXr\/it9xS8zLBKEGBmm\/5oIMTqOuUOLoEDj0sBL9SiACT+da1Fvo0usP0laKVEKlTq8FRp9GiEg7G1lkjK2rPNM\/RzxFPm2wK1a4hvUqepUBzrHFaZoysqqSWqoEp7NCCwE+cxqlfAQDciufzfqcqJPo53SnxEqwT9h4WDqNsdvM3hhFDv6rU5X6dVksFNbG\/EzpbPPoYAX0sL79fA8TDXjMCeqVwkgAlucBKy4SGi9YyII2R3SsxGMhM3IsAcmE1480jaqj2DrCTB+AuJxaR2\/gDXnnR55qKBCTeGW1TudAH6WVYYXW0hZmgEnVswAj5mXzYJN4BE9k4k0124uhd+clwW1WDI\/WGIDdmkHNXem+Xip\/vC5F7wMP6qhCPl9RDzCfd41GstFepM4hxoNOAPd9wx+rUvSLLEI2O6OVgufieyxaru9GgGgHXrm905Y6YQdBKWyWGxc6ASCzP+xChbp0t9YDemrpgHD\/UXuXEO8D3uPEw1g+aDOGjntkg3mDXvda7yM3oFtZ+u9zXizt\/DP60\/KZKmsFtGQ7oEmiG7uyM2pPIbYBJSruHMQwCJ9Lb8OL\/4hX69yavqBorwmljnAn\/g4qhr2zZmbB0qb5CsrMeVCaJ1fe1lytCXx0g1WJGm14bHJsepKym3WSnpg1Y4h8rLdPykK0CPh2UJcVy914llW83m7lzTGtVA\/vXVhUW\/L4aoJXhfkOmZlqxsPtBKo+3C0grmNEy2QJskaMcfAYt6vkNXgdvdDsP87JycqgtxfSTlODZR3Rosfoc6\/bg5i\/kry0ffNpNUR05NThtsmf2qc49htL\/dh8CQKYehUaraYN8iShwEfFA0Me0MLZn+ccWDlMYRWt4RQibNMBHCeGXGemKX1pSNl+zNf6kKZk0yXViGvkgqL\/wtreEenLmBbAVjcELGoZK99HWrHpWrpCdS25YW+FL+9jZWoLrx5wcoo1Y+CjtZvlzrQKvteInaWK+WRn\/GJW1o+v\/zB5PivwwFu\/Fj9KGl+88b0PWbeabp8eLwr1LID5uMNFRnuwD9I4roHBdnzsaTXFp3yTVxUmoAOBzAmfmVvg6ADjAAvglC9\/sTs79nGG7EmbzLw7KNvcKwxN7HlH11XOEu71JhcWOK4MwC3E7VFYkuPB+PKnoSUFWsuv9gcd+fuZwczI6ZHXoWmU3O+DKkWmwj0iG4BceepP4f+ibijb4dpN1tjPF+XvNiLsgRxzo","iv":"d8925bc9f1026946ab095c9bcddb8081","s":"a1a263d28b6e9a4a"}