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Prada’s ‘vibe shift’ could be a turning point for luxury marketing in China
Posted By
a Luxury Daily columnist
On
April 27, 2022 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Model Lina Zhang was one of the faces of Prada's spring/summer 2022 collection. Image credit: Prada
By
Avery Booker
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","iv":"668adc8bfe544c79a990e4e6d3ff814c","s":"cbd0d188dfe533dc"}