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Prada’s ‘vibe shift’ could be a turning point for luxury marketing in China
Posted By
a Luxury Daily columnist
On
April 27, 2022 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Model Lina Zhang was one of the faces of Prada's spring/summer 2022 collection. Image credit: Prada
By
Avery Booker
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","iv":"08ce06aa33007e6213518ab829f87cad","s":"ea09803d2d408e31"}