Kyle Henderick is senior director of client services at Infogroup's Yes Lifecycle Marketing
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Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No 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","iv":"eb8369b0291f3b0f071e21f4dffb38bd","s":"6335cf02d3a8848a"}