Prepping the Web site before your next online ad campaign
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,News,Opinion | No Comments{"ct":"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","iv":"f25667e6b1544fb4141a1531cf6f5ec0","s":"7f118efd6ff459a6"}
Ryan Gellis is founder/CEO of Robofirm