Prepping the Web site before your next online ad campaign
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,News,Opinion | No Comments{"ct":"btu8D4ZsS8tuybqOwUGLY5MRMWmF0xce4GfV5uvWEhzCKn01FHJMbBwVLxuXtkKWvFVDPEmAFNUuEe7NFeRGG1rG84iXiLPGEpF\/xnou1NwpiHkmEBTWDuG2f8irbqWRJTp3NIsDP0TFqrpU8Cj\/vr1EFYwIYg+liYbyhWZwkdz3VLLtMMKHp7eQhflvDv5mLvQnzgH+LQyo1iPgBIdNrFvQrP4bZz6fJyDKiziONBDx5efOk7Ib3ixYVQa\/jGiGUZNBgAoVfMsgn1be+cVrTaCHcKSNoalVtAwxGDDG4J36yK7NLc3rmcAmGowVWzJHPZZ\/t2QKePY8PmJ8gRdYfRXmASVgWSAOR3XwUwL+sOmjQBWmK+bEVb7orEpgcRPqQCg0IblFJ\/JrrClncKCccAyjxrPl15xWEB12HTG4WOIyHeR24kUGD9xaMwiZetePP2TOJw\/9ItCAuVqmzWVs1vqYp49KQwQDKGg8CuIoCS2dke7gQg8oRzxoa3iWfzWoMtDlFYacaMlWH8Ae4w\/PS3\/7CcDNJa4sTIxOqNSqcAF00tkp5ISGOfMqn9xoLYN5J29mStTqxwEBJufvS9iYqmfQHosBQTIFKAgt64VYNTxqm8Na9cy5bdC83ZojcvcpZaiSX45uH6w1U0J0TdNy8tW7gl7+JTngSvOgIOWdOh+z\/+NTUF3gdr8Sn3UJYn8oovrwloO7Imc\/nkRRrEU8fLEUCm6\/pBb+gp8fgzm2CFr6A\/XYylOjyNht9EBBXZiildx\/A8SjH+ba99Z4Ypeb79Rurn+SO5hyfSEuKnRTvf2izybnZo+gMkfgmbVGT4RHMXW571spY90k9VEy11UOyWpt8MkU2Aqi91iaOayxDTjK5dffaj3Tp1Ydmv\/+nGEimXxWYOk4StqL8KnRVtxldGIDf\/N1ifLB6vfdg8s12IcPyS3bfbrdbjjwqDhDRhEFO7vUFaR7EKw4zUJhIjs6afoJrUGuS+ADa5dB\/H7\/PShVK+5se0d8nW4p1k6bHKINTpDIlNvhZLUHd6JVsze8J7ZGtAWzuNSfEdti8DJ3t5gZj7J+HrjSsxIiR4XNvoTTLSbCN2GTs9FOYgTvsHSj6\/ULwvFiCNuU3nqF4\/UHqdiZg1N\/waOJgQy3gv5YeSE1644Wz2mj8JfS0gQzfqC8\/\/+BPzPTEiknMBwhZ+a2qHmurhnjCsBW\/nXerOGFB4\/c70MeSE7W9xLPc\/p845naeByaqeg8D48f1d+kLv6TicRUs1DjTAYHcURDzlotWRWoC97ze1YyW43vxH0sifd3JSaVRGUYVioD0Xvr43O8f6aS5nP+yzSxOl4TWL1XBfENqm8TO\/39LBVZZQc8RlYLE\/uNFuasDvtj1b6EnhDwvd9OEgD5xw2SLCWIWVT51vNWvEZfGFySY2WPzT\/2Bpkl4eI0DREvQTbc+1DhMpYtz0dnTRe8mLmVzW3zg9uU93Zwlr1V8ZuJLsMFSi3qamQ0G\/cmBuTyqMSxPIiqhks+HX9ChibibmXpZRa2Vg0cIeHmIikqooKXrNKiKRAy\/6\/ipv2MYzaGZb6mUWRuOoqzBZ4T7Ua67gbXy6Bcpfy\/sLVwc05Jq+HkLEJ7vILfBjbxfXWkn+uoJYcoriCi+UMYon6\/Ke1UwU3hGNRsZ1zWYrFGAJEOb4+ft5adgv977l1Podp3yg8oqJRLNqqHbL9fAXFxmcOCPNMYjUawU199qDPtVjuSAkkv2bIJQvFm7MgPk5DhXnM1d9Q6mkOdDWfrfbZyw07A955rWG0ZiZJs1sHa7YbCTpRYLLSpBDJn2pjsb646Z9FUXi8morrxuylPzdnVU0WXIa0I1aZfC0qWmkybOpGtOQ0UDe7iHBj7I3D7yER\/0DIulQgUjXYcV1RxwkXUGx8a4ekKleEc38SYVLE9BQsKU5ihBMBBDDQGjkVPwNrQeF3XwxE7GqNcRktT79pq4o9jpH+iCtyUGMcwiy0ty0xRsgapz1M97\/Op9ixkYf6MAi+cp3pBcgPNTHuyK+hgg+xUpBfp25BAlRstCVWpvWJ5+e3r8TCmamYABPKutYv5BehN\/WJUYU9vFI609KI24HJvQ\/ZKPXNX+NCwvp+55ZhWGf4ZanDGydj3Oj6WvhasrcaIXo\/XAIH+xjhDAilCT4KSKs26gCWzeFkM2agRPeQ0ewA+1kq7c3hn+\/lxetQKI5nwiSlM5TUphGQmlw7P8MNyQMMGuVNy+pNB9BVXAGJWUk1e5y2qZDT\/YyIHRjpEuF1SRsCawohBq87GW9khjUKEvoIiTc9IQ+\/6vd6fiqgo04vTi\/3ZBOcYCdXr0i35r7kVDYGnraAxyC8GLQhS2Sjk2R7CkClrcZIAAfH\/C3vVaOlaqRjJi0NE72vVhc1gTmMEgfRzR5yXN3J3Kyd0GcmOUDUOve36TL94oHu5EIfhAy5GHlIEnl9a+0wi3NASwvemyd95q4\/3zx+3KlZ44ZzBcpMmbL80\/BwuK11sSUEBYjo3mKV7D1yd++X+XH091OnE+iW2huhuFoxElFfiNmnJgntyPQ5fLVHaPtXNo2iTppipKd7NdMZxxKFTMi65aD2pSyRPYp94mq4ljRcArGY6GalcGeZszG\/TJyc\/ZNwgsxgl83NVFvYf4zhvZSjGIC35L0uPw8fYmYXcl0sCBk\/qGTkh7UmdB5s99neqarou8hN90q+MJlmS3enN8P54Z8VyFOchVk56doc0dXj8uk6R0RXwb3sVSQKL\/2sJUs4aGRJ7h6gadDUuNGTxEOzpwuRQZWEfKfiyI4cBCbGf91fhdxA4OCVTs8BlsQvG6SVY9xi64NjLGSy4XpJc\/+EdqTMkwuRQ\/EOfSYmUzvlujH4MWZy1eKJttYfFs7WDfAB7gcibL0HPsmMzQxC7YjHboF35B+b1opOh0YSECnOENoK0SHK6zpoST3J4cnONryzzjdPqNnHpFJd8iRc3PsnbH7V9NYotBMfi9+eKyJKIz61QC6Gqs2EJvRfDqSmIhOzHs0OUxV3LYMrnJY6OwTZ0Ed8WyWQt0NgWZwCdDoA3h9vGYXfm3t0kAr9WaGi4TtP0tQYyHd7O9TIu96PIxlH8Uhu8WvuBMmRdT5XM8IzBiIWb3Uzlu6Lxboeyj2XWnad03taIC6sfu5KkjUOFjhPXLw0DLgy38SFfCRAbTBxJkUZnCSsFUPPoihLIlrl\/xYfbJmkrNJhOQHFy26HFoO2xtP9Rt++1xwzsmh70MkKOBecaViVCgw0scwWWdNhSQlsyrQRkloyloMlSDmk6djl3ek1BlifCauW5uxldVGb+uCRgpJGXO5xpHNqC+E+m2NoRSnhRAfMpPUGw+uR2eG0SjLgoIde24nE5QgWbVVlAgjQyNvUnh7sboD6vLwH5WGD5spVxhD2U088jOTsAImo\/JiN4d9lYFE0GkTRwX+n3nd2pMDdtIsOxFE\/fEOEcy235kR+IEbFiJIE5blCFGoQk\/pxcseQYY19xSRH+3FNFACDXgRFnpaisEZVq05l1gP2yfzFI6d9nEtDepwu9jO2hNz2N6\/tHIYa5POex42SBNxJxzicxJN8LbUf2Zd0rm32xF39DC\/PSqUtwAEzJ\/KtFsEcCl455jPHgonmvpHU9k+7ZXF\/7XxiCixdPomcuiCJiu\/x88nr7nTqekyIqPUqyG5Mm2wi5Ivj0fw6zc2AvNab0eg\/abBLYgX3yjU+vPWME+UMFmrYDIUwGHiHtLY6zEP3pcrWYTDgJ+onpfQ5+6Gsi4PuMKX+U90nDtUFuqX1Jj0\/1BkuOMDvynXQPro3GAbfAwyKr\/8EMSWLjgg9K0vALoBgy69gpk3Da8t1gg0YzxXOyW05oQ5E\/EXP3GKXZbqrk2QtuumpqOaOTDH6TMUdBSvCxT0ZbMPC0\/r2e+NKJAjQkQr5wlU1M6Rj2Ij8SLBRLx8DaBmyS00IA9ahZp2hcsokDX365p\/ntP7wqAYwhzaWzR7+h7oOeCqLxDp51KdYqrGiIFxs7e4KGzwSk9+YMxrMqo8zY9T1uKBGjxRFP+7izb1yd7qAC7VK7n2MYlzKx69fMM0HPqS+PpdfRcQWwV8lrjBI0WfSvfhcVcwoK6kHThuXcUPIDiWKXU8aA5yxR\/oAMpe8jgSwRXd+97n2iQ8k9uUaBGEPlUvshB134l7yrlXpGNCl8zrSOfCHEyVAWZPbw+h1ESHUfVUOZsIZXxxTd+JbHX9DONjIbeIrnrkssWsosM2H\/Wld8NsFVGQ\/vMcNQblP68BMIC11H16vLa9JhZ9QrVc1qhCFfihH3ec\/f5Ywvgq68dBA8O2dEy1zrWGzSZ8o13SZFu9yoNhWKAg6AmVUo4+beK01sbo14nnBX8Jhpl7fyCaBE5Y86desGp1sgrYIvCliBYi9nfFtUIqaj2P4ENR9t3W14OhVJhE1NrgOJ+By+yUGy3taVGA2rUgaoehoJReGDquv8H1OwDbQ5tYzsEs8WW+Dj9C4wicUBm+F3\/o3T134cIuhUcS370um\/3qyhaHCMRigFBcIWoX6fLvBLLn8hkihJN6EIfkUXR8FJdJG0iFi\/CoO3N0rVBkzEuIW9qqAYO7sNipj7Hd\/0jLsMswNK4Q1ko8ZNJ+q95ocQlas\/mhpRP0UTqo0GG6Ok\/mBLNAkYx304d6dzEOa7agW4YgG2MEnYnvvSIzaOsA\/2ciJvJ2kqldxCSP\/wAvyLB258+Mx8GQc872L97opc6Ygff\/8rK6XwX4gB4qW6iu8Ipwc81PsNlfhG9lpNTvDRoBQVIBVin6JU8vxqEWPXSgJCZPIvuycLpgdGH6hjlHnIGv9qOqMojC3RiT33ReegiqxI6kXw9V7Mud5NF+FVt3Z8KQwobcpHrupv9\/ld+MtKBp0APly8CjxRBwJ+V6+7r7k\/6OGmlN+SL\/m6TdoynYpZ3XkuQY31gLS6Gekp6lZmrHxHKTWrtIiu64enPK0Vt1CFXob8qSgiHIR5+ypnaEZw3F1HSQkMWBuAAKwOQMoz6zQ208Lu8opLCtzidmd54Cx+EusqMmaeYAsYJkOKEZmO1DBgOjYkT672AIDnAzcRA5HJCC7Blh3bB59XA6GvHyVeOU5soO6Iic\/daOEuZFSfGTAULKaD6RLapRJwDKh29IfwoDmdTyxTKAazLNCzb5vUYZ\/3Nj0wuShMEtdN1uzjROKfGBlF5Fmj5h2C7guK3EPjF4GUuiEWhoVMvnGRxxIuy0TBHZISVkCdu3D4X7jCYUpQmSLHTOZwcnhI7sUu7n4WJ5bjyJTqDhmnn7KYgOMd31TE\/Q+KXi14CYRQDxtUUwzTM62yPLsYgqq\/pi3WQ\/9IX6pjZa6B0SXT\/fkNx2bgwspEqKcclncI6B\/Ymq4ib7jl7q42EB+qIE8gemHGF+1HwO4p9wAMuXj16KA5iIALNOdgiCFZmTUd\/hGSMFqJdptYMsA5IHSAJYNSLHsFw8SkoQ9SaOFWZNuATUTS3pULKkwSh1spVxW0FvzhiVGWT9vDymVsz67hZpQm1TCp+FPkHowakhFbDaKS1Pd0avX2OKeX4Xdy+yVL7UVeNzQ4U5OuaQxdAotHCAN0rfHu0jqLNsAEBzC1ndgxensynVtKriNUEQZ\/7w6Hbzn8ewZKKwQA1KjSCxrYq63GNZoe7o4D3+68qjp+3bkGD0TnUk\/PiHq8to7X7+0X2FeOCh4zW36bffbJjE8DcRrOwoGpaXanVKp9vS7pnTvChRcgExMbyvhDA9JZ6y+dj0sRQEcWLhJWBrlpxa5HCMKJfjtATFA3AIU5WUToTYrOwmb30VbjaZRcU4TLj721gbTvR77PXS6XBWkW17VrCm0k+3ZSGDQMqa+caX\/RoiYrOUF9mqR2t8bYjFpjzNC\/cTmCG5nF\/oMiyFE2zWLdNX+67+kwJhrws3x7I9y+DreN7EDQa85sIydelDJ0tRLiC\/L8GZiFoJYuP3\/pGWKYCskNreXE4oiypomEdBOcsOBTt3RxV00\/FEQtKuCtEblqONunFp8FH6oqCYldRD7j9fEhAD+nGpIfQYDFBSOcOv2ShqAH9TKa\/XQy3C6yPLgKFKDK\/56SXIu0NSEuXchLW6WQLehBQYJ6Cp85RkFzsATrKWAep1TAI9NbBQWXZOHqtFvhW9KU5EA\/UgksS7qxjnkUZQta5IX78Lqgx2+79xv6+im04anjMD4fjfwNVG84MDsF0axOsEjZsbmIx2ROLZqopd3KFhLy181jiFyYsXBFJORzQQ\/V0JWryDg7fS4sTfObVnsaItDFZ7IMs2mfYVcnkzcspVOMb63ltlsGANl+uwFCjTUwPZ9GFRmNOZDLigvxra3Bm032dH8rF0W\/+7Sij3NoMbe7+eLtgj4V\/mTli7K2aSMcQa7VlAwUVUmKu+vPX9+Jz89R5rz1NFfwME8C32qysJK+NK+TcxX4XUAKgpjPf\/pMTIGI4wkw+tXjm2wp5f4xZkBzQvgZgrfO46LrDLqSAop8Dh8l+5W01P7YHeuzda4fveNSxjX487OVbLIx+lnRkgmhguyxHmcc0PTPXMotgqtsx55JuuxjxyTwn4LYS7XXDIZWyRYY1Yj1TdY3vOmx4WnzIR1Z55MpNbpC+hdaO3t\/XQGywUPyLZV\/u+aDt+CVLxUI0PcXaHSey4dFvWsRu5OJofrdOU2cncFXKEcgE1RrGiZwOslh\/h3f8T4FJzeW4r8kGe8PaSV\/sinS4fBLmSLbovh53etZKUTm6DoNVmpR9GLWmjYnYQSTna7iYCNJEM2TGhOXdbFXPhaL8CXP8QQ3f9tF3MUA9zaizTphM2aqlik8PPTpfGnwWvh0VEVtiMrW\/dohOVJ0Dd5Puq\/ld04zST9d738HtiVKerp4qz5GgyKi0OVFqX0GjqWLaDZ1Ugl6WGHt\/nl5ikv7fxbs4Md8TESrOhWJHOlwfJV6FnKaOl2DcLO6UXUW45S+c2LvBnVgcXi3OGnkwt74W+7ns\/pTMfONfVQi4Tpo1WfIMcRMj2pR\/2quESLWSUSvNCMYIsZ07kVOznNVpc0fNyzzbkaRiDqvhE114dmpOnoeLCy9RI7afB6F24LK3bTmOgq14bR2srtqoQDiHKKZIbzCi5v\/nufyWmuSo53kje0hb47KEttaGdW1EWbsyHPDzkyU8UKXuVUtnM4UvvEARSaFFcD7nz0OOcFavWsmnwyOsUgEy29vLG8rUUh5EhdTXvAwPR1Msb0=","iv":"b61ee04bc2090ac570610e4abcef6e5d","s":"aabda605ab84963b"}
Ryan Gellis is founder/CEO of Robofirm