Prepping the Web site before your next online ad campaign
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,News,Opinion | No Comments{"ct":"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","iv":"b7d004d1d0f2aa7ccb8acb611f97f1ec","s":"7414654ca8a18231"}
Ryan Gellis is founder/CEO of Robofirm