Price no longer major factor in how consumers define luxury: Souler cofounder
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No 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","iv":"33330bec74cd80e5127ebf86e8e5cf6b","s":"a256920750e1b2ba"}
Andrea Tobin is cofounder of Souler