Price no longer major factor in how consumers define luxury: Souler cofounder
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No 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mBVw8JjEYdcNYr1nO3PTO6JtD1OaSMkhEPeYnCoulbSGhux5oGZT4lXwK7ToMiOx8Wfmn3TId2\/QVy7xWBlS\/dgZkJYdpnAMKo9EAkHvwyf5Lfxhu6eFNzSLkeRl6jJCeYpnPWibqOEMqTnsbYnoSyvLcn0BXrgHZFD0jFTNN1GlZ2zUBgGeOjNYaD6jrHBR6HZA1q1wzBrRHuB3+CWDbWZG5Mkh42jThLH6yBH4WJ67ISHLqUy+hI1TJuj7d7e38S5OV2MiHDHy1tirE8cKmRwIrOCDEFCiIVuKm8YNnAdA2JVoi0\/UAp4Zaxzw6f84dnCeFWwHrr1ldICOgK04dj+sUv0qoGxuP+DDDwqoxGdRkUh2upJuvmbH0kLW9LyvLfmGL5C0KWbqTZw511MQNdxmeLJ4VxCl9QUerKpWGUS+xXrf2qMlyJfiywsanudW24ogEAzviwFtkyFwXHM1vFVsqklIba2sqYIq9UH8N\/8pR4sTOR6HuwzVgtcuZN2FDo0UuMSYThqRmHEOhWNZ22hA1NLfF3ettUjsBaF0O0PFBNrFj9gvqCpwfCOEbrA36GegmfrnjiG+N4q+Yqyk\/+g5s0aGCbw2vHlqd5uRwou4blTCqsQfQL5SOhRbP1dB3POxuBuXxLHpbZgEhA\/gitX6YgESHeb6XnMCA81Kmw1WUEKw3vsIzCmdfZZ5WS0o1ROukiQtJhJb+\/rfsSvhA\/NHa0ZmxMeJqORBV\/+TYquvX1AZXsT8iTuP0UCoSKM6L8a8PlJeLYWRG5G27RjjcS++cTbIoCEXZE0fVz6\/4A5OAObsLw0QcpA4JGPdlRYBda6P9XYbULi4CECtUOIjx3egq3POYsrMTBN6\/Lb75VJD7wjxO78Q\/krxBGFwXfHKkr1w5aDSMyUaXk6+2Ts\/+iDPZkVglwk5ZAT+tH66jTdo+ImvgTa1XdDys1H6Wg0v213uxEZApEwYIkwF6HKbS13ItjPF3fYkAWG1IcF77ermg7PDo+8qdHdNXuLG1b9I9iOxC4bF3m5je9Mg4hXuBH7OAxEdlyooNZl3K6rxKIUpu9mn6Wn3euoJLWhyDWz5nxUvfWEL3jJsauK8QBfkjZHuQYitN3rfKNCz5BS\/h3zchNosv7WepSS5aOBFKuOnf4C\/z40Ey4EFT44dNbGBRq7H2j7Zz6S8DTFJ8rV59VQ62dINumI3eiyQ5nXWm9eNIQnJaZpL52f2b1tdPHTNb2VftqPUrcpj5iEyydJLMKQbGnOOi8F6LdxxxNNd4S7RV5MkEHaq19zxVeQ\/28QrBJIy1vMRz2bzFltWUKogD8h2DVV2j7a0AwCP2NF3Oa4RNDuInP7PzRS7QbVcn0FoS23RugPmInRR54Kk3UE16ByxJMVD9YDnnnxXmSR2XuQ\/3YM\/pzzX+MOfQGbWcRQS3C8FtNlH8p3ixHiski9F8h4DmSczrAPBZ6WnyJDamTh16ZYBJIkLMahdxZ5R+VR4PbLSKg8R4AmgJe4AdLwqaE7O2qZrA91RfB6tpo\/uTPrQyYABASuUh\/4CDKUOiwy+upe\/2\/IvMz8gqJbz+jjsFChiBxoPyIjTQLUkmmewHy0pWSnIxBOq8pj0IzQwAD7RK3aCfgc1\/WwCHs+Nz44RBOlULgjZ4kA1i3DNhSYkOjEK8RvRYFD4wESWqngP4LBi1DGpyinW+\/LUIeCXN6\/Fetq\/1BZaMxZvyJe3HfmjD6UA18oDx\/bMU+5eWaq8m6h9XaoUcTBZezU9KieX2y9I6WGBxBGtyo0Hytb9FkS1G7S4faywG4GRCUOMRv51UebRxvO4BN+nN\/kZ0Fheryo6\/9G7UNHgTSbgxCKaGeqgiCgxhiLpIM\/VIvfya4PtCTMTtAMwaQdNYefj948HELJdLpBmXwxJzE6m2hhc7t9KvssOBeVHgkwq7jv\/M3hXJUmkYGBIhdGtWNkCypR1NtLiV57eJkSdDixeRFW7sc\/GrHcRkUYRCm2ggla4E+uJmx5kO3+o3tC6QiAuEyhxd7jyQqYWD1VdFAlyUl0PfCqk4dpyPbPUYg1ETEmPOwD\/MqG2dh\/vc897gS2gjmSoMyhfb+3nCmZZtUYa\/0hccMD39MK791x5wMAzcivIDN3siNv2WHMgH0Ag\/JxFocbeBfC7U8DRvC7vmlWms2Hl6zqt3RQT444Dy5sm6eLiwo+8NQ7F019c1e6rNVWLGNsU+gI0ZQ4krhofTIa4zYfn9a7UlFGNjqh0sHPCFSj0imcMbDixyoHMR5LzROXnF9jAG1ZS8eF6EQMonv49O3QvfcGT8+7fiiz7O3PkgEqm7f7ibhlt5MFy48F9h61utmuNJjM83b\/99jARlMughXqGq4Gl2pxEoXeIHWbUokxV62HMTA9wjvIVaC99ufp9skGys219+WaVZoZ50kCYiwY4C43gShQMsc\/HHpvNmlc1pmT6BS8lkIPK1SXVs\/LRgTQcZQMXIzRRLLWbukAWP2Ns+SHYGVB1S18nYAiVs1R\/5aR88amvr\/ulVplqHnvom9T3ehbSqzShs4D4JMFg1mLXpMZX+oIMGN6HCg20fcI32Gq+GU+24HkygJFbpkiwzxH7RnK7XijXrwYcGpgU+Td7UwpQqKnp9JMRbp8E47fzcIWQm\/GM8NphoYhoEAkll0W6fAlUM5yVwxJXVLys\/6HGzV\/VkXDsiztX9t78NzLwKDA\/Io4bOYtpPBnZkslgVZyY2+e8e5cq66MQwpQvv9BROvwswxLEFEOalM5rWbrTIBH0jrn0vk0FImnimhz9QwfQeGvmkOMYisFoCyMR3fESzRg6l0f0xblXuJ2KCi6MlgT3EkShEvlbJWsccD4rlfPKc25CDvfVhYfaFnBOCEF033zV9qMVQRFxjofrKOyg9l9xnTp9tNOjV65JVRK2dCkoM7sMBcz46jgdDSUceVBzvpHMaFZAZauQyfKqFQlr4mRc15sIfeu+i+dzGpLGSfAJi+lQ4M6szzUr9O5xZOdcblCqa1dzhlxRZ\/g2+puXxMuTTfWkuvBZsfFLpLUpNxZNwq8FHVnpT3dOnHxg25tc9vDS8rBH2uZ1zxXU3auywNFfLYMgamgMh14\/A8kxkQ7oqnQbYROKoPIiAHFEisYdAwnHMBFyJRb5PgnBRZEvwYnH22Ela2phDors0eUojbU6WOwVDAYNjIcfRMR2SmorNW2IAvR\/Nobuc\/3eyb5MGdPuWFixNl03ppmLd4PMt9i0yJrDGW3uIIjg29HrK14HgKcycYBRudGHDHVjKZjkA2LKROpDvbav+jWwo2nXTw7IF5qrguO2E5SPmIca2Y0PbQiM1\/aDw1YQDFQ+2tX\/rYDlovrRS1Wyzx8H\/IJVPv0sX2ydrrgIWtm0rX+IDzQnhI7TKNiEVV1XBx4vzoyfI4Rw9NP6yw0v9VzIgg\/dGftPISEG41jO8pT8geJsYWimK1trsYRp82mWSaZGDSdzVYTwyuqNb7Z7k+FNorNE7wNgKxtZQQpfx9Ocq7uoe\/rO1sqjuTjezaHWNzfoflzXcEdupzPvMT1d3Fof5N5vvY96SYCtORhKndqsSNNEKiv6uSvtFM68Ey6mN8poZTjO07rdsDgJ981tlf\/MJdXWsZdQjDSU1tGC4Vg3VBuB08z8Vl+1QcGpQeH758uibCYKsPVgt55Yb\/E7zuSdGSMS\/pi5ZrjFpQuHN3R7xDwBUXr8YspGacx\/pErtAlbYbYNUXfe2nWJ2F2WdhUKySH3midW5wiExHtH3GPYZM8lsm53JQQx8stK68EZuhO8y2\/ziXDqEhMDoawxtJsFLQmCEZolbL2genShhGdps358m9N3NomJ9s32dwBxf5qMtppD3HXKgSthNOPzXd0n95CzWe2hd9KsP1YE20qzzKUpkcqmkTNT7ssa2EZdgklF3gLuwBY8TFBztqs4d5ZoMxVRv4Qbxv4hR2RiqrX8f8ap4WtH\/RwCR5vf2dIeCLQssG5UkcN5AlPJDR8bBTo9IE5Aykyp+jETO1KDKvncN5DDMNBNIZF8wgIgFUU4fIFety9VJ3Kz+niDcKCvfgkUwlSMkqELlqmyUwqyj1IQ3hwjzRme7gUsDbeuW\/T\/LZnyrvCtpWIqQt+4AgboucOIG\/3BgdLx+wXiESA1mswwUvw\/oM3Hc7TtFyevWak5t6EDY7xFLBlZfNvOLa7WnMoDNLM00n3rQYmEAO1ww5tR6lNO\/McOjZiUDakL2New5V9YAyWpvHaImTAIdl\/bDbzzAE0193IENYLQqdu8PLgBxKkXsoxkl9XraKqXJ3PNWDeqiQD1ejpbikSIJH\/YEBM+0RIMlJP95T40J69DUVaN9QJRt43pqMnIA1tG7ymZBEYmJ5ihpj8I4d5ktCb2WyCqHhti6FBtzxRedyBsa2r8nvW+x3CcvJDn2b2HJSyY0\/B4fmvffRyce996zvJz3+FCnHu68NJzHfAH9hSDkD\/t\/AcwG72QJUgYKXkBPZAYKqu6+3Ijyj5znzo1tOK0iNwIpZMAWZvsF9qm6mlAuKzQQjgUTFsvV4SdLMxIu+1YWce+Du6dRncgJz4n92Gz6\/dzhA6DmxS6i\/D6xvRdFEUL5ipteFWlskyfca3xLkagIRu7OTRhw6ejluV\/9QQMY8jBW\/BT2KakLrJ+AJoKKqQkXdWX7NN1A8iut3T+29axq0\/ZZzVZ6P1sBpw+iNlg1g4Tk+MsdmR7HgfD3aLJ7rCuBOQ68V\/t2RKSV4qY0RCkUHWShjhGEYduFdIPuVUfLB62OFdDf7vb1dm64TS10Yjs3IvzyP7gVKmQIJuKsu7ljB72E8xCv7pFvsSuxon2fV0JoYF5YwYUlPsrWToMagCYB\/YPfrPCss3Fh9sJGwfrEz4tPKGwzrtQHMcBunrH8hW5FV8vxtVvZsVOxbKZsvnXETCkRbHbtFCu7kAxQ7LYthCw1cCCGERo1BYsu4YGQkEBSUux53xCgmRvuoLfrG3MfoV6pdsGBwJCMDjvqO+zjRTFrYyC8EWXO\/KRnFFEJCoO+5GQPRLlMCi0gIx3CUer9XBVbdY7nS3gUAF8DGKXL5BbHQCt\/lwp\/adi+PpBiViyKWm+x5FVC492WpUgZgekJ3r9jOybG40bF2i1PFe\/\/W4mKbI3unNevRe04zegh5Ua6SU73EwLFqGp1Q8HD2rQE8tiint36la70anVdXrwyM4UhtnBatBxXNp9cPRc1gvwrBBzAXUk\/lPl\/jutPywLjjdJfC1dtiHuQGBhvxUMwN8VUrYDjlBiSbsMtukYLhVeyxZsHTKHethQWXUOEigHeJ\/4BnoK+7siVzYiz1vmMrxmEl4Oz3sPt3jIHaorD7MkQJ8bO5Wpr0Hn2Ja7bQfHlzTJmV634X6Gv7567+yY7xmuORspmkOuFEXCZDoMcDTjZoQ40PbPJ6dTtdr86giHnz2TKJLuzB1QJqfH\/79+DahOwEvioIl8AkweNp3xrqyZR7466hGZ6NdBOYMfpkUGiCotAfo3SyEa7AW+TDHdvyp\/LXvIJ\/TgWSb3dC2MACo9nJtktG893F1gbB4OBu3uFysUqs+DXpAzB6ZWC8MNDpxe2haimhF002CBsF1pDpBkxfxiFPJLr96G\/X92xFoQrV37eG9wcKeKZ8V5tl7i+XvJUwDQ\/OQB8VslF5eolvGXhC++CiuqfZOpg2hutTSNH7oeTq60SrRMlwz1pJphMVkbsFvoYwEpRcV29mEtDdrpKb8lmpDUR\/d5sK198CmWsnY774e7E25NDuyIswTB9bcFN\/3T+5BPetsFNPOFc\/+YAWEJgInmLkskL0ixO0UR\/XgiVsv4uexwimJZupTI2+sg+C9z1qt2d3hQFmrUFvMUxmjF4v1ItSfozcZSDB2lfxoXE4jc+\/YWODiy1KBUp3RLt9qZGFijHoudl9INhrK4xdeMY+gyErfF8Oc0XT8DIYNRQbvzVq0c5OH4EYcqNSfAoYrDZLhcyEDQbcOBX9FInK\/s+pUzt2G9oPM+\/t2s2+fqBqYv2pQVefpntSt9xinnR7wQBJrNtFj86HXv1kDN5uRy6QkxR1S8zloR5iXfZufJ7wK4OLSyzBQ9UrxE75nfiVKU9FTW+1cGsVfrb6BxYCYAm+1p6hQ9a\/DH58EoeltEDKY9aPWM33pt7uqtaPkjhg7HIMq22lPkbE4tr270yp0xZOuiSILp\/FqX4vdj28Wm0W4w3fDD9kgCMj0i+7my\/txtGFE24k7lWw1lan1\/XGjuGBWxHYpxkQBEjDUdCy2aMNLKerSee4OYsYtCEJ5+qHgG2e7wnNsWkcRc3+ej5a4tG0y9tsH1\/TUKFvUu4NnpCHVhtD\/QdCA3AP3\/BUI7aPK0NDjLAP1LoEAIwQotW0pfaX1tYlFrMEU2ZYHYRMBgZnRLN72E22ByqMDMqVO9\/w2MY2KrIDaRlWcS\/v37iwMmKfi4BWOw27fHK+viVAcspX2GEsoblAHkJJv2dSczwuTeLoX01ECV50OfU1Ycm\/UwNzb1BSp+ByYce6RW2CgvpPbXcUrwyTHDHnZtWH5Vk2nFBRms\/H655RAGnFcKVO6DfvASvEcfHACVK0KnBt+LfS32rAcwFPyIfWNhi+x3riw9pWjFsIcszMIE6iroLJu1KtGVV6EsMB5se6elAGdKKJ4F1JZTc1lQHmt6w1qKL15P9huVOhJYimRZMZ77961CZIm291N6GnYpqx6uT\/qkk416V258E1Z5f6R99iREyZ4a3rM\/nYCR9xBLtm+o4sVtvCPTnTMGsEFy4I3JqCI0nK1SUhLsZU2Zrh3o\/0oQIhrL1M2pOlPSoLzw7dbxmgtm5Q4pdtRYYijNI4M1IT83DTutketSqrUqZjDy\/PbN+4xpyTt\/fTMPstN6VLnMhD4fxofv91diFikdkEfHr8IrAdtzuY3BLzn8+qkMYctkYk0AxBtlCgVvX0jTGYmqRnjs9BvdnBSOCwIip5XwSSELLncvirSJXZvAiKPKRsFSHUUQotHIkWX7GGLHyknreL5LEEJHcma9Cat7inQ\/Kp14wZOpuHwIn2U5tQ\/gESiDo1JzG\/84jAZrrTePixm2sWTfGxPwm8gnJS6Z+Vq9B\/lq2mysh7xC134k+yvpKu9e0NgmvH0F1kCatdanq3ye\/HjTPSJurYHz4s0NBJSYc4l3yv6mZEiQ1KYzt4+ScvMxXvIU8MbtZ6+VGaYXp1LQd8k\/4xCQHLqrB8Q8RT04NTf9SU2iQvMoZZYPj1Y4ryOYfTvg\/4XOkBYK3Az4dE8xdb\/8K6Q9nXpBRSzocIiZOOuVPBbLt9fzObKryrIUu7LSuip6P8JAqI7ONgGvHC7Ke0vBx9NEhiZKd5hilxJndtdtLomFS0tTj4A8U1Nks1djriuOCh0yKRqQ3pmhw7jTDBOxKun40D7lrj6dcyNqiLjQPQeHEQoAhlW7eRNfqAzzrIgd+3lgVl+SC16l+13rT2FbZFMJoyxsgWUgJ2f9jBjHXBcLLj9H8Ss7Ga1MbRnJNHGZygUOA29c5HISMmmpIoKxDv0qykmiGsy0AmbrPcc+T92p7IakBkS7OOnCCa5eDZDfVtypD6LWsJmv0+e8Qds0fIpZ5b\/E6UgsRJMFnI1Kf1ZbwaDUSCUa4c\/oeJJmDH1cnTpKS3aN62b2jYO4nI\/Bzmgj6+uE8e1ceO9JlTtS7UzzkWFeZuCIBumD+cCMS10X\/eLRlWcxGA52Ot2iWXcCA+FoSzPY0dp8YKf3WSU6uPjVVU5zYhe9GFkKO1ob4nj1IGKkYPnbFAu8VP9aLZ45ECtRTns3xPv4qpnAlvOgi6De+ryCUDM5I87SdtQj4XBM\/3zQbrnfjthNtWUZODe+3M8hLxuy9p8Rcq1HX33C+5P5DOHuMr\/S68JwtZa0jEJfWAF8vGC44iLh\/LCeu5dFzZCnbwG5OqORHI9iJSuR1wW4+0v7ZiH1B+\/eZAi6NFWaSOxlumlRbT+ema4xxqxYEStHKnGDMf+5QSED04sQn7Ukqgq8ZiSXneP41mo86gv6RNN827VpBgkEqdUZ8IqJuO8PQyxbW4PPq1EmJ+8Pzov74pERXVjof7WXvyS3r1qdgylqILvOqN8mDgcN3XChxeIiCHiB3bUSrs7146yLU2GN41C\/IaOO3p+N2qAOMISpq2MgaZoem1VX519KrfpNtmZMDEakJoJVGBjfZv6bu4d2k65fU7sd0XamYOahJUpYK2h1ir1sXCwp1E\/GrodQFg+Ek2+V6WppcSGGF+ZGXrnrOGyor4nyX2Y+W4NAI11uRvOQTW8+VZ4LaHSqAJ6cL1JZ5IQ0MGiDPmm2g5Ho8jPGzFOTMq4GwcjSPWS+hF6bCbsSLAiXCjyHX9F9dXE2Q0dVR6hpGcjYqQx3gSvJAEKefZ1AIAQoBbPZFcFFsNmd9HmvEEyTujbJ4q8B8KGUBOYfY+J1Gy3EGEy+7uDaqo=","iv":"950d089e023ec7e6b564d9ad19ea93c7","s":"d3fc988d1133650f"}
Andrea Tobin is cofounder of Souler