Price no longer major factor in how consumers define luxury: Souler cofounder
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No 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","iv":"94ffb6cab7898cde493c392fec8ffa1e","s":"7454863fe4ecd40f"}
Andrea Tobin is cofounder of Souler