Price no longer major factor in how consumers define luxury: Souler cofounder
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No 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","iv":"0985e77f970cb25a9dfef966be1f9faf","s":"562dca8d24ffc70a"}
Andrea Tobin is cofounder of Souler