Price no longer major factor in how consumers define luxury: Souler cofounder
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No 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","iv":"1d87bf87ab88182cbca15013bf51446e","s":"28019a3dcb8f32bb"}
Andrea Tobin is cofounder of Souler