Price no longer major factor in how consumers define luxury: Souler cofounder
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No 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","iv":"c3f2bca11df2ee0a9041b3a8cb6d135b","s":"f3663733866bafce"}
Andrea Tobin is cofounder of Souler