Producing loyalty programs without focusing on incentive-based benefits
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"ecb3897c5075c364071bb4618c7151b0","s":"423d6673e9148a8f"}
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing