Producing loyalty programs without focusing on incentive-based benefits
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"d6ab7da5c95da86270f50339988f6f6f","s":"ea05988b9581b2e4"}
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing