Producing loyalty programs without focusing on incentive-based benefits
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"22a1ca2beecee187e7e36b0134ec4dda","s":"105a4084915c5862"}
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing