Producing loyalty programs without focusing on incentive-based benefits
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"0e865974824c8d582e7a12548b0dea80","s":"684cc85369ef1227"}
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing