Producing loyalty programs without focusing on incentive-based benefits
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"9afac3756d00e3b9988185de3115da96","s":"1b621c840004c6a7"}