Producing loyalty programs without focusing on incentive-based benefits
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"f2fcee0955f6d7ce73711e12242e3b83","s":"8d5578a41c590c19"}
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing