Producing loyalty programs without focusing on incentive-based benefits
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"ca5fcee31c802af31e7d8bfc9e0059d6","s":"4911ac91ed8bc385"}
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing