Producing loyalty programs without focusing on incentive-based benefits
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"d1d28e889b74b0f5666eccd58266f370","s":"b085eca40f9dbc54"}
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing