Producing loyalty programs without focusing on incentive-based benefits
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"28c250411baae921eb3dca8ed586beab","s":"01f224dc02f99a40"}
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing