Producing loyalty programs without focusing on incentive-based benefits
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"18a7034bd5c29ff54d9e77bc8c6b496a","s":"a9713dfb148c4501"}
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing