Producing loyalty programs without focusing on incentive-based benefits
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"3d6db57e290948abd1e7410c36b5a2f0","s":"6619835dd159631b"}
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing