Producing loyalty programs without focusing on incentive-based benefits
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"ae4f62764bb02f36414b6105afb7dc08","s":"8a0f446391df3e38"}
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing