Producing loyalty programs without focusing on incentive-based benefits
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"6e3d221e38ea1a22b6535400ad25289c","s":"64b116c0f341d826"}
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing