Producing loyalty programs without focusing on incentive-based benefits
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"5648d97ccaeb4c21769203e3cc6d2552","s":"2f7aea73b7a6a6da"}
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing