Montblanc owner Richemont is quite protective of its ecommerce business. Image credits: Montblanc
Protecting a brand online: A necessity, not a luxury
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Legal and privacy,Opinion | No 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","iv":"419994e52c56de207ee4fb594ea5ccd2","s":"c29bb1b4cddad712"}