Montblanc owner Richemont is quite protective of its ecommerce business. Image credits: Montblanc
Protecting a brand online: A necessity, not a luxury
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Legal and privacy,Opinion | No 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","iv":"40509501c5161043f49c775c966fb545","s":"d2114a2a3e3178a4"}