Montblanc owner Richemont is quite protective of its ecommerce business. Image credits: Montblanc
Protecting a brand online: A necessity, not a luxury
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Legal and privacy,Opinion | No 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","iv":"060f69c6cd21fcc2ed8b4eaa1c71abb1","s":"06bc112583f2f689"}