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Pucci mixes fashion and philanthropy to give back to Florence

Pucci's SOS Battistero next to Baptistery of San Giovanni Pucci's SOS Battistero next to Baptistery of San Giovanni

 

FLORENCE, Italy – From its beginnings, Emilio Pucci has always had a strong appreciation for its hometown of Florence, taking inspiration for designs from the historic city, according to the brand’s CEO at the Condé Nast International Luxury Conference April 23.