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Purchases via iPad worth 20pc more than average mobile buy: Kenneth Cole exec

Posted ByPeter FinocchiaroOn In Apparel and accessories,Featured,Industry sectors,Mobile,News | No Comments
Kenneth Cole's mobile-optimized Web site

 

By Peter Finocchiaro

NEW YORK – Consumers buying items via iPads spend an average of up to 20 percent more per purchase than other mobile shoppers, according to a Kenneth Cole Productions executive at the Mobile Marketing Summit: Holiday Focus 2010.