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Purcotton scores with women’s soccer coach Shui Qingxia

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Sports | No Comments
After being slammed for a sexist ad last year, Chinese cotton brand Purcotton is doubling down on its women's empowerment messaging. But is it too late? Image credit: Purcotton After being slammed for a sexist ad last year, Chinese cotton brand Purcotton is doubling down on its women's empowerment messaging. But is it too late? Image credit: Purcotton

 

By Yifan Liu