The group is linking up with one of the most iconic names in the film industry. Image credit: Qatar Airways Doha-based airline Qatar Airways is collaborating with a multi-time Academy Award-winning musical talent.
Together with German film composer and music producer Hans Zimmer, the global travel company is crafting a new sonic identity. The creative initiative is positioned as a complete redefinition and elevation of the guest experience, both in the air and on the ground.
“At Qatar Airways, we aim to inspire the world with every new horizon and music plays a powerful role in shaping the emotional journey of our passengers, both in the air and on the ground,” said Engr Badr Mohammed Al Meer, CEO of Qatar Airways Group, in a statement.
“We are thrilled to partner with Hans Zimmer to compose our new signature music, exclusively for Qatar Airways,” Mr. Al Meer said. “This bespoke soundscape will be more than just music; it will be a reflection of our brand’s elegance and ambition.
“Our partnership with Hans Zimmer marks a bold new chapter in the Qatar Airways experience, one that deepens the emotional connection with our passengers and enhances every moment of their journey.”
Up in the air
Announced in late July, the crossover will see Mr. Zimmer create a full album of tracks, said to uplift the passenger journey.
The melodic themes, upon completion, will be present across Qatar Airways’ operational hubs and airplanes, as well as available for listening on major streaming platforms. With the acclaimed composer’s talent, the company is seeking to deliver increasingly “memorable and emotionally resonant journeys, per the brand.
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Through the creation of the label’s signature symphony, it begins a long-term partnership with Mr. Zimmer, set to expand over time as the airline’s audio identity evolves among consumers and mainstream culture. A release date for the soundscape has yet to be announced.
“It’s an honor to collaborate with Qatar Airways on this visionary project,” Mr. Zimmer said, in a statement.
“Together, we’re crafting a sonic experience that reflects the beauty of travel and the pioneering spirit that defines this world-class airline.”
Sonic adventures
Qatar Airways' collaboration with Grammy-winning talent marks the latest in a series of musical partnerships in the luxury space, both in the travel segment and otherwise.
In May, U.S. fashion label Marc Jacobs previewed American rapper and singer Doja Cat’s next album in its pre-fall 2025 campaign, with the vocalist also serving as the star of the marketing push (see story).
The music industry is serving as a cultural boon to the luxury sector as it vies for public attention amidst economic turmoil. Image credit: Qatar Airways
A few weeks later, Swiss watchmaker Audemars Piguet celebrated its 150th anniversary with the unveiling of an original song crafted by British-American DJ, songwriter, record producer and brand ambassador Mark Ronson and British singer-songwriter Raye (see story). Just days ago, U.S. fashion brand Ralph Lauren named American singer-songwriter and dancer Usher as the face of its new Ralph's Club New York Eau de Parfum fragrance (see story).
In the travel space, British cruise line Cunard will launch an exclusive sonic experience in collaboration with famed recording label Abbey Road Studios aboard the Queen Elizabeth ship (see story).