Mobile
August 23, 2011
By Rachel Lamb
Implementing mobile strategies such as bar codes or SMS calls-to-action in out-of-home luxury branded ads further immerses consumers than traditional billboards, bus bench posters or telephone booth advertisements.
{"ct":"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","iv":"d62f977d72cf004010e1357d68e6da4e","s":"33eb386e1057dd18"}
Share your thoughts. Click here