Yoram Mizrachi is founder/chief technology officer of Perfecto Mobile
Quantifying effective mobile user experiences
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"2e24b403ae3b914a44ce35f963b3e876","s":"de7e885b650ce6e9"}