Quantifying effective mobile user experiences
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"31973fc9ff466267a7d47b787c55d920","s":"9e8e2ae991a1dccc"}
Yoram Mizrachi is founder/chief technology officer of Perfecto Mobile