Quantifying effective mobile user experiences
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"6ee0b08de735b8ede4b64c06dfda47eb","s":"e09c0c1fc4fe4618"}
Yoram Mizrachi is founder/chief technology officer of Perfecto Mobile