Quantifying effective mobile user experiences
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"510de31771d6158b8f6689c3c0745205","s":"160516f9d1cdd381"}
Yoram Mizrachi is founder/chief technology officer of Perfecto Mobile