Quantifying effective mobile user experiences
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"c37a451f255446cd25d69ff3cdddaa32","s":"9e73c5b8a4a5c38e"}
Yoram Mizrachi is founder/chief technology officer of Perfecto Mobile