Quantifying effective mobile user experiences
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"14feefff518114146d44c6592ff23b54","s":"457ec4e5d744f4a5"}
Yoram Mizrachi is founder/chief technology officer of Perfecto Mobile