Yoram Mizrachi is founder/chief technology officer of Perfecto Mobile
Quantifying effective mobile user experiences
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"33467018c3f6f594c94c00c782961304","s":"2948059a08b1850a"}