Quantifying effective mobile user experiences
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"4489e7ce5d9b3044bce7e22f00ed4454","s":"09446e69e596d3de"}
Yoram Mizrachi is founder/chief technology officer of Perfecto Mobile