Quantifying effective mobile user experiences
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"e10be5a607cc1ede47dbe74a8296b815","s":"54195885e5162544"}
Yoram Mizrachi is founder/chief technology officer of Perfecto Mobile