Quantifying effective mobile user experiences
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"8bfa8d0329f52d00231ccd41eb0833bd","s":"ca13141492e2a829"}
Yoram Mizrachi is founder/chief technology officer of Perfecto Mobile