Quantifying effective mobile user experiences
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"e2538c7f4416ea40c3774e66c6b0b390","s":"cd333008891e16d6"}
Yoram Mizrachi is founder/chief technology officer of Perfecto Mobile