Quantifying effective mobile user experiences
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"14910ef1cc896acb8d9884c5aff72a2b","s":"bf75ff987a32157c"}
Yoram Mizrachi is founder/chief technology officer of Perfecto Mobile