Rallying cry for transparency should mean more revenue for mobile publishers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"c21bbd96121fda5859618d1b2418c2d9","s":"5a52c1428128c2eb"}
Ionut Ciobotaru is cofounder and managing director of PubNative