Ionut Ciobotaru is cofounder and managing director of PubNative
Rallying cry for transparency should mean more revenue for mobile publishers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"111924d50098091b5dabc0be1018848d","s":"d70dd7e409bf5f01"}