Rallying cry for transparency should mean more revenue for mobile publishers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"e955757c3fd23edb21afb0cd5812dc87","s":"51c713183966a5ac"}
Ionut Ciobotaru is cofounder and managing director of PubNative