Rallying cry for transparency should mean more revenue for mobile publishers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"0bef3dd5c4822ff1fcd0c3506d09dd7e","s":"fea11f79da424aa6"}