Rallying cry for transparency should mean more revenue for mobile publishers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"b7db5f7eee638f9131db395287f3ca1a","s":"33c84f7978a2f4ee"}
Ionut Ciobotaru is cofounder and managing director of PubNative