Rallying cry for transparency should mean more revenue for mobile publishers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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mz104\/\/alpEClwxjKalCQxD08CnAz57kROsoJfqSXgxG7fMkhIjCau\/Wj7lDYF3YdEVj5oByK555phJNpkRKKiq22v0z8DCsdXwx4LyS24Oc9b3MWt+VgRpgkKoBxUHjNTGd7VzdUH7ydhfGDnYYiH0jqVxcSY4TRvh15U9aRJ5Lpc7L+mp7VNgfXQSnqFORq6c8eUKnVlisBWFwi9agfmK80hTsCxMWrA6mZn2NWbQBjTPlqTI6zSzhi6Rd7WIdUCNNmbp4rFR+JKgaK0Z9UYC3CICZhC9FgoAQJ8Uu+qQwBb7MAEPt5euxaViQoNCD9LtbIokmQV8yTBO3YShJgL25oQc6th7jnKHBeUfnjIwaCPr0trwhHsgPRK7fBoiBjvoe+SdnAkOH03L\/TUp5TBOlXAYg0QXKZjue5IDZzdkA9fbU+ksZpOYwJahF13leh40AsTDoHSaB354YexVUU5rGDkvF8pR1WJimvyxMXM2fBeSAWwC5T0vW9PyO+eaOK1BfvsLCVM7mRcy5qbthe8FfzfoeB62NwJvR1L+HWeek3xAWnc9yD1ZhKqAQeYiJan3C7mKDfdy5BQchBPNIgWgX81AQH+UlOj37X+osyIgxr6pCFJKqco1FZnnQ89Szz19ExB4QOfdWg4rqwXBLXfM3JswUddUk+KxhyrVn1zVkmyYC3Xi\/HVbLoIUAXK0bEBy7DCiqS3axEePSqpaIeH3Y\/fqic0hXpnUa+pwSfdPpaVRLw9EnODk6U2B4+OAIE1P\/Nj95yA7l1WUSY0Eng1vieuVKR3wjUDWEnoVNUnpONwnAJ5hPQP6o+HAwNbxn6hGj9Cu4kHvu85bLJxjmwj\/Duhz8lI4RYcdD\/kWTIbYAZjPPCv+ORXF7E7t6LAKIIGiLmfnIdMbQsUXg1dyxst73s03DirmK5rtu9Gdc4DrrVYgZc6mZN+kOEfwvwaGcD7XuPkoHlb0ae\/PGqKqDCMUJ4xzGr3+pjDfdRfkoytIKxYzmCyAWSjTyQN4yx745\/Ju\/6Ar61bksBJhAqvxtP8qSzUFt1D9kgKUEZdKKcRjMwmxfQf25ygNoVcIlXBwGwtdMtk+wql4F7b2PVhr1J\/yE\/2b9T3PFGwAlKRy3HNhSyxA70itlcBEcAH48K7aXzNjJMOJ5ZwFvnudWLGiQ7VXkelCgU6326ovhnrhf7Dww\/VCKQF79oMQ0bSe2IJL1DzGfBEruEtG6FjbqJ583rLeu+F1fwrya8v6caFom2cgTzbpwOhHQcLMkHVAWY9N0AqMPQ2EfB7H6oLjUF4ZM7OIbICQEWikeqLspxvaI9acHZZRr85aSDsiEraquLYvnq0FSsHMBxj4zsSfAvek7fzb2SmkcLaKCoy3em2uPB\/L2e9FnGyf3v\/sdh3dz3ASXdhTHWjuCo3bIAvLbN7h+LUD2pit7pSCdfGz90g6k5bJgIwMv+yC0X8n6zcBgRwQAviBlO8YGx6hjvgXudepWwB1BJaSF+9NVMoDieBzEDgczB1vi4fdKVwZgJ3eQB2GjAPDlFEk64vaTwQjY4mc+vBLHL8Ivs\/v83rLWY1HwP0qJPglD5uJmo+tMgU38GSNGwb1vgioHjNOORuwf6Xcnnyd9z5BfZJ4FYsCL35Vpe3ctway2ApaWZnp7fqJkBHj2rM470cEAeqtepoouW43ULy8davuz8BhUNbLrXyBZ6siAbSjFYiCEKwJwaaNW8pMWBH\/Jf0sHqKogxNBhrjDSr+6M5uEU2eOB5rBy4zKb9kfex33jukAjGiOCUYaNs83rpW3CDeRrmgX0eKQ5QYgNV8NFbrvKsEFHSlS\/Q5KoN9JL3R90nMA9cyuvyV44noP+l7QEg6K4htRhtV8RMRtaTCdVRISFTtiDzK8vNNud1tqTVTHBqBEJ6HRYgFDmus6NA26eosDPBX+EC9yukihoVqkRmXK2j0Vm69VAXY7QAaV+sxUo2gV0kvaAXu6+KAw05wlh1aC1kAF3PsnVQOiJXPn0FlUO6sYjUpM0q+0k+zfdQfZSHw568WaaWBCJibkKEhxfkSeXxHU1kTFRTDs4cWmFAy3s3QLSctOfEB13aSUgGdTS\/UIhuxrKZrB7ZmT562ucvlSKUhDwyQ97MuMPxqEIS1beSeH+C1JWhq3b+7xAh1yPfiHOYQin1s4ArDIFqqI43\/YnvO2nrtSFFUy6VIgPHRDIqfCzooDDebbeMD\/ij2mjoswePTvqXWMlX+CUxEr5oF510A8nRh9BM1e+8i72UmWuuAYEzgQwG4Pb\/qwIADP5egRSQ1k\/72sWQp9SwBWQgvYfJaqjw48oLAex1bW1zRwXuuPx7B7Utk9NRy6zXHPXdez22Y9lSJujRfvRYZA5aIvy78dKxmfEMrc7gBlIl\/Q1lk+wN+o7enMkCkzzKtK2BZc6lpy3pZwKhtY1GXf0Ms7B\/NGhaGBwTM0ZhF5rJl4\/in0lhVG+60blwL1cogAd459fpCqkUMxkCC2pjKpBxVBeO5nfqyv95bOWThqjB2b+c8py4PeEDMJrxAm7++2eS1PsUMlFuwayzBsZMl3uugiqsbxSgOW60ThtryUkdVihlhp5LQZKhK6MXdGPEF3iyfDwhtfrqx03nQva0spZzCmKNc9aKof\/xruvwXJHqeygPaiw7l7Gpu8mQ0cAzs5BCbOsKY7Rn7r94ae9rrmlviqSqsxQdrrNAAokL25PGlgCFHO83laO7tE5DRlsoS3e5n8FaFDLNAK4UYz40uVHdJbrr22B\/CtuJ7hIGYapZ5RkcF+ysryfT8axGFKwZE2b9n5k97WCaOgt8iE9fp7NlZnXRiaBUJ\/T5o5ls4O8qZ9Yx5edqu19eb8hUP7W322g5DoA\/cT4crl5+DIckPhuo3FVPNoYfVOMwtsaZCqWbzPGHLfMFYcmrE6UPUkrZRWMEtOWIULh9KnNV924wkr47cVLFpF3sQ+Hd5iSNkNXQd7tQ+Mw7FN9WxWGOCSiy3gysrStusurkq9jq9I1X3b77v4TbO0OGCQ25dK0+mufQTk1\/laIB4\/R+rAlBcCoWMcwuxMT89Ge5ctUiGy\/8qb04beSKoQ6ylaKy5QHxQMug+5B0FwumLVzl9vW\/pHBbjv6AGq6Hf79lVIfPATeS+AIgINa+0y+EPgR0eKuJUOZYfhCupK3hMpFgeJzGhf83dGy8S2G7uC6\/2Bu6gSqax30tOVTjgZ0c5jYX\/vRFkXxqvMqfMKyfI0Tkq57zbZxFhyTTwXahjoZ+X8+K6qdWQdZg7ma5Jj6mB+TRuIDqEVk2s8CjJoYRqC4pvQ4lCLluWIRQRc9xqluZjHNyjbza+iKKj4xtX6L2fNi5I5\/WnIyMuY35hY4XIE1s61bHpBOu4dLc4ojP+6elXqXAQ9TlT0Q5GxcyzgOQaAT0HWHYoJ1\/3Er+ysOh6qIRdCVhFlhBYZfaBHujdiYModRh20ysG7Wc2P3I5lP9Xrj0yDABWCiBscp3X6yu6W0mMHFo7U3AnCAWoffhFw572czg8ycEfgGslC9A4UXJR0yOcnf0eFj1cYF53MbhYXEOp1l65xFMNi\/7UV+I50movUMrNqCqltHV5t0wiCaszALVcat0BcJmyjlSWU\/tfQt+Fo6DX0KZkdeP4C6X\/lzxNNYRQlX1\/Pftyd5amf\/\/bomDlwuEdnwI36WG7aMman9p8fF8LT8CAehWkP038fMj3Ni5PEtmbf\/8LsflbQQYpQf5yViHj1YhY2Ofh7wQpoVDZV6DFMKiOvzDHwxsC\/BMrZRgL3NzOWqovIYzGX8vdrnTzLiq1txcbeTyimqKsnfFT8A4Yfv4GEk0vvS4dOhmYm6n2A1gNIk1RPX3GlCH7bByE5HStYVnnnevhppWxx0fa3bv5U+pRRvj6g9jcERqPVoi6D5BKZnYe0HfxL1ZD79zv3z+IrBU6v5n0yHx2ROfqmlOWxbO7A0diYlnrMQp4\/ErZOgUdUuzajYmO\/xtL3+XNo+3ZKf+2K4PbpdBlH\/UTuyRbVQK72jCchkjjihbRqWOHe2X0treVL4z83lAz8wZLNQd52K4In9ENFPhiPib1OauZn2ADThyp3X4Lzy9taKlIod9FjqXR6p1\/Ld8zgSk+6NlYgTUg9IE\/1xSMutITUNk2B5Yl9uiMteebNDGNAEoRBdrqEeLFArS26Hdc24OZSZhi+3YwOO0XyEVELsHh\/5jUWFvUYAi8DUrqEznua84GHzLeecrsPpl7CB2lTS4mu+4ygNXt6frSw\/FUOPpWq+W1qs2rEzEvybvh0EjAXnKCUDH6b4GNuvhZeLWArsjqxO04Gb7q1T7MnSR7nkLuoQ70uJkaDgs\/89EMGQcyd\/ZWFY+FdTHFF7+57ioFbbwAjZWAAZ43ljQk2adZ1GreiMrNLyJygf4cFlD\/QEeQ4VAplFzDE4hzF9F2Kxvt99RevF0XiK1hEumjf999y2G7BfPi0IzvdC\/p\/MOG85tp0puIoI\/wdGfhN6NpZ1JXAAx7tU+6qHkIBEwsYOZ2rodkwLK6Sex24Ra\/m7Xvx01vEMXlnw=","iv":"30b1a9366ea6ee20b6845f856e980943","s":"315b707bcf6119b1"}