Rallying cry for transparency should mean more revenue for mobile publishers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"4b4ed290bd413f87a80db55056c374bc","s":"a5f7ce6e27979168"}
Ionut Ciobotaru is cofounder and managing director of PubNative