Rallying cry for transparency should mean more revenue for mobile publishers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"ad823dcecf0fbed96acfeb95845e4bf7","s":"1cf24ed0a015c5a1"}
Ionut Ciobotaru is cofounder and managing director of PubNative