Rallying cry for transparency should mean more revenue for mobile publishers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"43bfc9f4f2dd13e4c2018eec7991ac2d","s":"f000928669237f69"}