Rallying cry for transparency should mean more revenue for mobile publishers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"0f8cca2284275a6da2d36cec491dcd65","s":"99afbc02c6144107"}
Ionut Ciobotaru is cofounder and managing director of PubNative