Rallying cry for transparency should mean more revenue for mobile publishers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"45ea96ea1c89aac43a9daa5033684b63","s":"4db41d2f514a16b6"}
Ionut Ciobotaru is cofounder and managing director of PubNative