Rallying cry for transparency should mean more revenue for mobile publishers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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CUkvBcGHTTjhB1qHZI1dP9c\/LfgpqPynqxw3s\/YVvJf8wn+6djF9G4nHYPT+JahOF8\/0FfAnXEmAtCDNBt7qZCV\/ZJXhD92MY7FeUDYGlgWCv2aOddPM09zZN0wr2k5WRz1aBLVA2bPEfZiXOgyVr3hmywoHYb5YqClVR3NJLi4cf+nQovff+hU5TRUFZAvfSC1xlWCR+15Xpqwnk0tuchq+nTuImXq+WRxbkR6SldkmnoUR6mxWgYmPulPTBQDko3XtZoN3dbFO62pcr\/hGOSpWEVmPmD2uQK+cvdkp\/lG6\/qCkV7YbmNKdzjrzUUgEbJGyAUSiEllKoanLfW6CyGF1sNsSsBJXXYJdHH6qccy+dGDzaGfzUxvcNaXYVAX2zaR0i3uiEwiFiLB1LbBgvdMxKPROtBD6HQ7JOyHk8Fey5bAp9HwIMdAjPv2Cin2fh9KEco0Eg05zFozSO9wDZCsxXHUc1\/XQoXjrml2U5V1EpsXa7X066f6tQpSnU6O38zMzOWWbInfFDJgBibiRv7VbkjPsgINzYrWlDg7atat60q0qrjurKWFzpZ\/2IclZiQqZlpq9SwMMH+mvbQjlcDpCSy\/ddI8FvyeS6Uw6CFboHbcnQIpixtEBP7fS7PQ1b2eBrd8O8tWIemfsVHPccZqUh90flGebBwGXTzHr7Og1CCTt5sVxKaCeHtOKFIcHKBf4VK1dZBa1pdbVGt6n9In6CeJ7F\/3ZaSKdkkWDL0QM6QYBwrGXdgXjrTPjjxPqlUjPdOkrqAGLgKpUvwVIWq\/cd5nNuvXkmzWkuU\/TVyrVWttcZ+FL\/1AtF80n+OILfoc9A+hG0XVAR0GUhaWn3Y06HcTg46OvWJbS2PCIQ7ji7AAdeTE2scUSZ+U8eAQg72lj341XE4AyuwSjiS9g6qCQPp17WUTO+UVMeIJBKrrGM\/8JHt2SVeW16HCdDCVWQUbv\/Ek3XMrYE1weBwrWyLbqVOlgygM5MApIBLB7hpkWDezeSOWvKgOIxm0tcmMkWoJiDH81C4o+L6EtRBHNbVhOrADUGhvqvMAoxFJVj4a\/bBM+U0aa+zXAq9IkKBGdjVwyz0IQmNbxdznUeiBly9rYuDPN015HeyzsFarVA6XM44uvJqKjWWloWp8LoqxNOYf6LLMLTCuAVXnU1NOp6I+9wKT0qrrAsg4bohcmptnOq\/QK15bOy8n+0J2\/L7RjLwTrv4UkuCobL2h7p\/bQH7HUps9X8u5NA2gdl3MV9BqWLtAQshHnqyH5gx\/z+If42skmlIaiNb+uh536ys+ytAZSY6FagkstkuNC1YHXx+MdIbCiaXdqFYlYKTYjHHnb9D6QyY\/ESP+NP6Ynpzoqdd\/Kky8FKoY2qxEyOQJNzdKp9YjHwff4XIHrzB2ZMpc0qKFWB25Vru8mP\/ISJsHzS33FznzmOaZWwdrC9l8nN1b9zSTvY50xMb5Lt92lTOEOFFMLo2sp9LYVIuFC\/NDpcBl53Kr6Z7DzHeDe8113rMKJqEt7cnH5+s4LKPtCqFoI8vabDA6TFbh\/NJediPrOEm5r+20D3zfj8rLv7M1prN3GoWO\/3mCiSjk7AwgzXneXuncnAprLyebK28dXaBV7mNeStFcLfU9zOom1C05wHb8qDyedmcImSVu0AbQKWoARmLaHZSaKxGMY67n0GMDiXGNiBxT0oyWOZovGdzXJw2vTXKlnAKhal7jY30G2rPEz5n\/tpav6JVp+xZONNyBRsKO1ppcnTlZfJD37FBtGhbjgnLeaI4bF7EWsH\/eQftGqJNmz5j7hp3HGUuOe61C2d+8szi6K135t26Bfs5RI9dMN1GaT87o8VmaU6+VZadiOS+P8Z4maE9aJQA9r8iGRG5vow\/M6nPebBSpdVx2qdLBLHXewLUEf78I3bKHeFf3y1K67\/1FbyOI4oIOyxe5NmBd2OBsuiA\/ar4SrF5Ob7PKgv19ppsiQtojz+UXDVvR0O1xYKPhmc0\/h5nVfmTNBmDyZEv3zu2R3fzHWLLoYr8B5TU6Kc+01lan0z4TA5XKtkM6boioOIn3txBeWtOhIPvWFSHmzh9cc4jhr1l+vLDWrQZRU3G3JrIVmJ4qlAwsKhxwaKSXndFl9KBQmshFnNDnF\/Q2gk0pTIlM7Lmbq4311UuDnXVvTbwvRSQz+YmpfBhYwHgYf3ExX35KjnktYK7sY1cJgTsQu+UEhIW3xAUNdRaKkm7913mNzFkqYhQ2peW\/\/k4U0Jhx7Gr\/R1IN+IFtrXgbBWpGr3V4HKVFRw2owuBY7v\/tgglTBCzmHIBoXS0WQ\/xJ+CmCKJJtI1M\/5btqA5URzR+9ls4b9QeGj+7G5Mn7TZ6+W8jQ5bjYJJlwM75zyKB9ke4XWuF7W+\/c8OnRRADMCm6Oz1mhB1OBaLCFKzIopp3klNw6c7xowgg+1oIAaeY6oZ+INg45X7x9puGf7UAQxDohuraNi6KkEYiNiFIU1Y9FdOmRFN1BiyfbyQQRlq11avnxPJ\/VxiyFDW8Sud4LLsVLNDutAjiYSzgqoqD4GczZ6FvGg8S967R6vzdMyTS4jj4X12vQ5UpVWUJbOD15WLtocjr920hYUAweypVjlz6VMVRla\/gOv999kFsh+JPtsd6dLdiU+EB7Cxr4U5f6HY9UaqdrFHfQNpB3IEgQt69DFKPRJeqo4KPMfZGbsl8\/T5u10ctB7lnkMRMly9JWDRn1213HgDre4w+QK1mndUDfvvVe6S0onxqmBXbH5oEg8szL9DFen\/iQ474dbplc2kkUcQW7UosoYagA50x3Zl3hatIjG+YDVDtp2sQOEnTpZ\/weEUWgRru6kqGf\/eOAYSmt0bY31izRWsNTc0E1efDBcbU93+EvMXJBDES\/nf22tvGwkUxC72oLEtoywzrKMWEaWr2hqAsCcuqKJAkA+77jX3VNHLo0KX5hlIQwp5CX8hecl4fsSI73UwteIxvZNqH2iSaGylDvKJ4M3b9TpRPju0nlRS1VKIWl5WM1ypRGRHDsZDzH9xkc1mJ+NkF5Nz4x\/rhS3v2gVXjUfnOQceglnFUwv26bXKZ0t\/Nvcv3gTe3XzBlmz2oJKDJYqpuTtIfbtNL7epCrHrGwoMXWTXDZRZRxrqh1AqWqu\/qYmpNEfHXHCWviIPnUdyqON1daXl84NxPaidqmqG18iuJJkVCRXWA2gP9iT1TQ94q5kZ8brVYdRA3gOs4N84nRRfabXnEPxeYVC9sjroHHCukDhFE9nhBLNT\/G8ICWZU5DxXrflaoAXTMqbCofaAlQGoX38PKxWw3lZohehjw5xw+LJ4YJNeZPGPG9SKZABl6SL\/THZrIPfipbYuS+Sf\/XumrJ2I4qIZx4ZbDQ8ZAWHO2rV50Tln8ScUQcISdejm0RIRbjBlv20K2PgjzqhrulsmeabxUewqK6dp7UZYUnH4KSOemF7T92wDWYk8j0XjnvyoAwsHrn37kRavIwb5gCIdZ7VrZIsMTBEP3r4dEQZSqbtD1Ped1H\/qPFnYaINuWlwcWeqzb23MfbkU5E8UzS83HYTTZz6wlJjaqJ86pwZ13itKV0gp18yIPbBX0JsceaadGvzqT9Cuk+MqK0L6UiZ7usHdtRw7M7c83Buh1o2eWMckzCO4hQ6Z7L+YfIo5+YJZ2NkgH+Pdf7ZlSqJZtD2lG2gw+IAnbgJFTJsdht6BdRyer5\/GRmGLWyswty9exLpI69Pi6kwEoG6eOxVjqmOhk5+kzNnA\/MHodMN85vaylqboucnc7qed4kc6b3t2mSCtEaS0iwCOZPGre9FlbqqaONJB1QhBfxg4E\/+NqEOBll2KPQJLHI2KOeqS4L+HZORYRHrdHIXFR04NAfIkX\/9AwoRejHGGQCc0g9DxwvOKGRmc\/A59z9tNRUodg\/ktjzj3ZqvvUiF5CcWd3BIgsWeHRZGwV+GosZNfG1Sdc2OdPqG7hSwY1a1sEpj9b5eLjvWyNIqPacIYniwI5JUOxWkE1f\/jgYTinnuc\/LOjhNK7pShh60JVHBeP2bJ93vnKjbbrRKX6lw2bN\/47P6qHmfZ1RHsZR3vMeUabdc2eLVWGDEd3kqMqaSXONaZ\/loI\/Y0TM7B393QlS+FYxDy7oLADKa3xz+njmxPrMnKqyFvf+5bWQ0PYsr7MzRCrT\/ScurCCA49Hy187OYggi3rVNRmSG3sUMmA0u4yDLkzN\/HUzNClBTkMpkVzDqXqmxnNdz0SYJH9OD8JO2Dpnl4lchWNJAolQ\/aCB0tT74iOl8y2GqOCM+1B22YVTb4Q3XE3a9MiXwVkHdiPIU6E267NpRBukDd3NCty9fgI5b5+ELGw0iTdfLuO1mE34BBX6uRpPbQPy6dtYgork4EP2A1MkZiMxiUhIZLImsOqVpTh9fW9C5st+8l\/+X9HolJQQMB7jBrnCd2MmsKnibMHJHYAhJKMP4HUNdQVJ2spUSuOKVDy++SVJzkYOBnYYqvcQsujC0JDEIymcuwJN2LyLm4qWRp90KDZqg6gjjvzN9YQIOW9B5km08ByIEUDIWVQ=","iv":"16d358e859588be2486c4bf843437984","s":"7a546400bbc52a30"}
Ionut Ciobotaru is cofounder and managing director of PubNative