Rallying cry for transparency should mean more revenue for mobile publishers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"7a063d5793c4f90df3ef6e5734df1a88","s":"73ddce568051fadc"}
Ionut Ciobotaru is cofounder and managing director of PubNative