Rallying cry for transparency should mean more revenue for mobile publishers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"6d2fcc5131d46ab7e89c702cb72443ac","s":"1cff5059e5133dc3"}
Ionut Ciobotaru is cofounder and managing director of PubNative