Rallying cry for transparency should mean more revenue for mobile publishers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"7d7618c97e2ee6940a96a39f5685d4b7","s":"8a3c2c32890b78fe"}
Ionut Ciobotaru is cofounder and managing director of PubNative