Rallying cry for transparency should mean more revenue for mobile publishers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"01077f628a37f64b9caeec88ea1e0c9a","s":"32459f91772a87a2"}
Ionut Ciobotaru is cofounder and managing director of PubNative