Rallying cry for transparency should mean more revenue for mobile publishers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"2631ab55e4aa38250e8cd99687001ec4","s":"9543c4d57b7022f3"}
Ionut Ciobotaru is cofounder and managing director of PubNative