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Ralph Lauren boasts most successful seamless omnichannel experience: report

Photo of VivaLuxury courtesy of Bergdorf Goodman Photo of VivaLuxury courtesy of Bergdorf Goodman

 

When it comes to omnichannel retailing, department stores perform better on average than their monobrand peers, according to a new report by ContactLab and Exane BNP Paribas.