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Range Rover measures social media connectivity with Evoque push

Posted ByRachel LambOn In Automotive,Featured,Industry sectors,Internet,Media/Publishing,News | No Comments

 

By Rachel Lamb

Automaker Jaguar Land Rover chose The New York Times Web site as a vehicle to market its Range Rover Evoque models with above-the-fold banner ads that ran a real-time count of tweets about the car.