Rarity, limited POS essential to niche brands as luxury becomes overused term
Posted ByJen KingOn In Featured,Fragrance and personal care,Industry sectors,Marketing,Multichannel,News,Retail | No Comments{"ct":"PoqqUKoYxIRHZGhKmon7npSW8xhHhEnzBd0EkCOSf5BaGqV7O8VwTi8SLBqz8dORptCdDdgWbZA1IEAG5SmCkNS\/B8fk+dx6S7xgU14rN2yiCWpTs0VUlrVUAH+4723KdUTYE7YS2XVlmn18GNMpjugLM9f4mVFOkVDO80Uwxrw2WrFtsvi4MAcHnajtx4CR9uYGbyBBdAPigQqKaiXw2BeZjh42jhNUwV4i8rf6KVSRO788PWylRmp855adysR4kAMocySRGxShdWcMvANXsA\/twQK+rLqRctZ\/1GPyhdnOwHpDHcxxdO0u1Zi4tLVlKqQrdG\/JFGsakeskXI7mQ+x7QQtWUBvXQpSNoIpfe61cQT3cjqVieoMkgKvLmetdFOe\/Vq5PCZIbx4TvHhrWrco4yQ+dTrx0B\/H4yQUT\/RrydfPM89\/wJzY0YGPkjszK0lP7k7DKtF9tnO41nwHp\/IkcCZzrGutBZk6tVzbcgyn6LD2V4vrYsDb31oR7NzbEoouSxoKEGiT9sqfyMrvJ6\/v7CyswS\/gTde+CV\/zMfU+cOKXJOxgDNehrONtxrM9\/gxEBpGRj2xSyyJ21nm\/M2scEb6nNt76jnwx1Ux4GvpVk94rGw857uWGyjUFii4bXp8nRDX1hSMx6xakVFTvfYfpQUeqcJ1CkgksdZvUgUpcxv0eqA8by8ME1O5D8RSooLcyAPHFGrCaJ4vAO\/XNSPR9gBQ1oo02jZ4iKCcNA0X7981OsuZNgv2aZf9mWlLMcbLl+4m5ylcgG4Zws0TmKaQD6pK010aj6A+\/6Jp9FEyJtFdVUyNt5TYGOIPkpBSPb0PrpAL6w2n8hDasiKuaJDjNo8aWb0pHbRP0YkqDGVGHKUAAc5wQRpxqIa2\/RrSczP0VS14rP2haqRH5elNlt57mEI0lH7RcQ\/2k3ufR7H+NnJbU80i8O3sgVaRm4cKwRhdHXo+NYS5oxTeMRg1rl4NzETUXvwpN0WZfw2SzOu3fd8q\/zUch6oQLKh5LzYfFjtN1dU2QjrnrU8GzM1ye+OYS09yEBLTpGVm5OK+V6oLmMCyIUNRUNKpWKX5GezgatkHao\/sielXueFjUPjcb1+WjSJYO7tmkSBjRGZuXW97uk4HTQCuvTNPg0KTMsIePa\/qTBHaWuUzWABjnZFTJMYlTgwXzu6QdZMTy\/5ujvXkOEdn7MrHE+qJtSYkmgp4jIxdzRDe0qXKIvhrxivpoc6XunXtlGIi8DdJ+z1xZnhssLyzeawGU1wNOtr+uv7Ar29k\/On5Q4apb4WGQqW1VIvPhpD81ayhTvoToYRKImGdPJLHw0R8cCXeSzxkm6bljSDfg8WJkIWA2XCecwsvZ6n9zrCYfahEJCg1zgVi9RBWmE+RJAsEobeh3YwCI4+Mc7USmA3lN8Yy9fo5xuMApSIUpcOL\/J8ZtTrkPIKD617JkMBdpn+oYDIGCQQyVnzh6+AEwCDBXzMtFvMruzW2S1KC3hEc0Qqn7ipD2ZK5qDEtK3yjq8RK\/Lg3OsZsNZhji8Iv4rJF7WZlc5Hr1h43V72yFSKQTFh02ArlXZ4+PdPwhQsyqUdJ4tkzMr6O9Ds\/51vWGkMMUYP+8GsLbJnEorxKlTJ+Sb9vvWqszIZS2dHnxNFe8v84A5UmN4tKRK81EvzqXJnWcAWL\/+M6mkP\/wGE3y9zgfXdOVywAI18I7XvzRfBJ1ury5qw6JCtcYtcPRQgRN6EdKjqx5iODXXdJI5d3XcnOd7mZbHGzfpxkXiO\/062bvs3XVPgjc82W4QeAYtSYJ5OKlV99r99qzir8T2AoHuFVQyECgpsfNIjuDalbwE3FBk3W5DODgzCjNPZU2tbULhNqdVt0JKiKO5UPz8zCtCzncz7+I7LZg\/V7MEGsveszhQnJYL3GG7h4maRw9hw37Xep1ed4RRgONQQ02yXnHADPewZQ6SzN79d2EcyY63c3YFZzpFNp3tpVsTJtnPUUgc0XjyTqU2sogBEhZM+YqwdN63uqzxPKkaS1MwZWRYjNIGfrBCtMp7QtSTme8rdKyrJVPPf+MlMHN0nJP25M8jDv2hoGnXfhUA1yo5abgyJrCqumHOeQTC\/tqfmTdhbcIxY+AAYWbh6vbO+\/OUPO1xXNEGc6cZXO6KqY7NtxghMrWZLWDkSixMpj0tcXjc71TDV0D4qfYUR54qmgos5K7bvor6MwWdU9\/htuMLsvT85yyZmaPrloNFi9bMekQclFZN9Z4QODF\/nUtQyATZRRFF+nvpPc72M\/CNUio0YaWud5dm1eM3+FeM8qw\/g80uYsHrsGTU9QmvCX0VdPacVp16wiIlhND8+4h8GWxAn4\/MNZn6shsCw9OJabbKz7UP4OP14aze6qHOnKULLDo42RVbv8hvv2qDyfnhufhVCuFhBmdqqPcKx3ZbPWlBGBGjXJ39tLcdJ54pRg5mCpdQKKJby\/X\/uneXTHBF7HzYjv8ODKUSURTZrwaWdl+eevnH1VvDJFE0mzuo+s4MfMu3ApEWmKC5j0se2Lg8y3rW38klMJ080zuzJbWMGmuzhRa6XeEszZFJ2y9SRLcMkB0dyQXEtfgSLWEPz9mIrIEG8RSTV1Ncla5mWL3JBz9RODFMXyFNTxDfH8bZNU10sAQLrQGyIBsKVdX1XQGHd9\/gHjzpGBL06+aeIr9QTjl2+TFz0ShPytC+MSmLjYiGFM8+HOvoQ3Jcblv2tX0wUzN6Rv0StmNdsWE6G1OMAymENd50VZgMlzVEFzvozbAldoSpW0sM+DWOKfH8op+cpHYphqojjVr+hgxqDpiPucJp6jBU6hgM+U30FwzBpqKAEHVZtt0Trco3923qvhIva7L66C2M8b\/MPRdxlKu2639zGKCvZk7Q44aTuCunmi6B7jlmbUHQBZ\/b\/Vq1E8yRfYT5X1GKMlpF3mDmzDP50G5sj+pFhfmcVWTq+d5z0dDOojDfSV1ydKNN\/xPZMya4saUtXA3yuADxCg\/GmrmQn9Iv65NOOkkypY8ygiTUc33nLpant3vcl96KtrTEUHm2+aHqJkILIHU\/D7mhzVvYQhP0Mv6AYjo9HFsokH3GmQBTAM15aClegqMWmytf\/qH0GtdzST3syVAH2NBdc1qHBJlGa4RLy1hOwAncCMbDTQ7XVVqR2q4Yz0YCOOGEgErPm8wgAZYbPrDwXefHLZ3M4m\/WzqfHBNTUqp+EgOeiBRWXlngHT69APurmBd2V3dajDOZMdVMvuaZW7Xm9+RVdbmJeRt0J+1T7pgz87zlQkIzWzuhvs2F2EoHFYaSgYMsbfsGOgbVIKtxBUxiZIaBe0tUc2kSw0N74xnzvy1lZJVxI9X4MPPrN4ct3G8Te31bVkUnLyqqWozG2vtoynxagDLDfwWDqwuSw8yNmwh1bMz4I47hCjEw5dHwM2wsl2A36Zb\/5zUF4O\/6GSkCO9ld9yTz+P2hw8acIs98WCLClEk+NIE2MO8o9Srlmr\/pg+HVGnYKxjhcPJFL4VojzCsdKlVldDpi9wsqEoFLa5VnUQSuW4Y4qESS+rzMScbIO7\/WO6KrIVBRpwBA9IySs\/5LZImq5IMBmfPyqUoetlkaJFfIogoSW3SMLQpD8BFo4ovuXARq6Y1+1WiUkxFRHB+fCNwA9gn2YpCCYz+A+JgEPTh\/kUzMD483mw3lokUzhNX785SAwcUIVYg07wLda8QUhAwYXZTZUpdppRkIQ2EaJRWJxDhion6X2OdIt6cJ01DiKC1Y+BnIoCU0MOiVuBKD+CZiW4xJYKguX8M+egkeh+MBJa4xJ3dybUSoSI4YLj8S4uaZ0w5A19bo9oDyZL8AoWJsLYqLx2QpNOal1eHWUfWszQJvKZ9Z+PNxsinUGx2CNnWgJliAasIgXLFwG1Y2NJBF1a1V8xXmAxpZnXBLP2ijUgg3gyEKgvsQu+j1iMiYQXK4fdi1n00mOJ24RkXKIR0jsgFopIQDDIIRMijQ0LvVrT5304zN5PoTsgknjyDsXepgxHybeF5kDJf3BPeMyEq4sqGDSDOflW85nOiPZZudf7kAcKreZ63BIASLujzvU5k2EqQY7OiBafPjrKxaF3DUj\/YhK8JKSD+F\/QDnBAYib4KVKOnu8GrKvL12uLu2ENz\/Y013vW7713Pj1UyF+\/tZDlHiFTPkYzgIAV3cF\/R10DFXpNJg8WyMW3wHgjrHyP3SGoglNvyUH6D1vMuvjATJB39jyExC5Wg9aYbBAHx9ce5aqncodCtQP5BJpQCAtf3PD0npBGARk9OpHAGt07d83GExWC0rsU+BmB\/9AGutqtPh2eTJUDfo3XP+3Yah9IYKXzEfBd6eSZz5NMCgDmKv3aCH0IbOsopr7GgktP9zVGzpvc8XgsG44xexP3cobWx6q7bJ6a5QveXXRd\/ayyuFa0kbKfHZfLlpGliJv1hbMufjNGU18PlM4Bd6sSng\/wiVxjUIG1L\/P0qAIUv+s7TKii0a8BJuXd\/l8jmPnqC9yG\/dMy+Qz2SXMXWfhYWPv+ZO3dzvCKye0bycTimkZtuetx44uwpiUACFlUYTR89ctIRo79u6jdSWDmUV8EieWHgatux1m\/FnPWM4rYlMQyOgTVHS3wzDk3F1iaY1o4RcEGAT4fMq6Q7F9bQR59y34IXvPPVzYKKzsijjzR6qSJCKog51luzGwBnhT0\/Bk5DcBPzP4GEwX1+6X0uRwmGwqVZwxYA442UZpPxAvCySUHv99rBEDI8gQDexLUAK1Gz9ZyDHNmoqgJurZ2OlaMw8BeGtBFwnjsd\/O0fg7v3dzRsurkyfXiZ+i5faclfGhaTnI3R9u13Hj1S7hHaXOYTtZSZnYbQL3XNXBsmpcdcbzd5vIqJ7Ro9YPMz5FQypnaNue7\/OSc\/093jL1ZzNpTtyRiVR5rnOpV0vdZR2VFHKudljYpB+xc3H71cqEN4lZ8XtLVwpFXDVYympN6FvqLpPBp6zOjUwExtsvZ2MWFqnNEiiLeKt6YfDKj6E8XWUprrGVc0+KVSo5f1N3D5V8NDlOTVfSut+nOAP0SieDp6EAAPcvsDDQNkgMVca1Krii1kW0HaPUPIEZRDkyVFLf7kN3nwm8B5uWjV+vE9HTC6wGnynYXrrl7r2tyr\/emzKhqOGeJ+QfrxHy4u7S7SOeGBhJv\/Zqq7CeKmaalkhFeYajX7U\/W0+y61rlw1BWlCd0fC8gCdiZUVZtSiE63GCqFK3gNEuQOEjaXJhg+94OJ4pOWyH1a84Q6MsldUq0d5S3TEO\/uGrgB6AkNyibbKrZ\/iuAoKO397p76o7h86fz4248RYDa22VxNoBUazhqXoYDMzEA37GjVRCM5U+rZJ7WcUjrnwACSXCqmLdgzdVJXVQ+kH\/QI3m+PUlcjzNuUGUCheFDiFFA3OM7HydmsuaPwzADAdjm8M6+EQIOKrnQji7Kj5YNS2cr0HIp3mjo5Avqf92koxyMvEd1tL9MNelUqWvl3TsLPlS+2LYmXqTJJsZaMEbrFFgovcy1RllZZuO\/6Vsz5pGWbqJs87N9e7Os8PbWb\/wsMo\/9Esar7Qccs6BiaC4n8NxF1qhILH0cHrR+8KuWo7le3wG7WtqympT4Z9SM\/sYotNvKqK2p+QwzE4SRmnjsk1YRQqKylnFy1iO2nnROA1RCOPCFzrGlxLKDojp0TnEXPv0EIFUT29kSYZ553zCIs+IVoQSoojJCMuvUsc9gCe7tONUJvEHL3HT3xrxWf7rolk7gowXzyMm8jrsBCteltUHB+fnX9B7qQVROht1Ic5X4G23z2J+Oc32cDPVbdSHDu2Km7Bjt7xclsuxj5ccPgpGBeqtZo1sQIwjvoLhqrGp8YoPsgwjrHg3l2lygcA1d9YStB3fGjgKxVS1f5ubKg1VPvor9OQbXfKWxWpR\/6t+cKTtBCTyytzGt1g\/h8fxEL2K8EjsejjrJIHZKWJ\/7mv1X3jDwdMK1dAZnd4Jiw4uP5MVQZnqVHIlHI\/pWh4tqHeaj\/fmZvj0LBtdsulCZ03ZbqzUQmSXJwaUsmj3+S5LQ33xD47Gg7igUXTFLyX4jVqlm5lDghQqAK3QcWaFBKnEV4qyHlBLvqUDorEUQ2AGyvxEuA5Y3DIIcAnat7aBBUcqh82lAE85jPUpaCCDLew0ublnUSnpDgIrYPzBp\/FyRB31OnuOAAXneFwaH\/s1f7bqqutIkQHZj8+u4z3s\/yd3g3dQt9HWzbGkdP9QeX7n0NVGq4bdPT+uUSO1BOepzfbeUIo1B+gGdavAOrsclfpwJT\/f6XN\/MzkZSiQbsxH6h589a5PddHvylMAKAPu\/IHBOE2pdQctqxvWla\/S+M3HwWUhUeVdwTiB82aEGkuBDTiamqGeV8vA80\/za8C\/MbqG\/X5FONh8X\/C9gAKcf4bevjapOpBWa26aHq1cBcmk47SrsYRvNIXz\/Tlk08ImBXkCpl+Lp2CqM58cxyNpR+XseYuCdWdIjnRCHj5QrV92XDLp5JSoH7N3hyef9EmwqKLDDMoqTLOUq7ygcHhD+uZ2\/iI6kgYQsRGH5ohn4js5OiRvp6Q39hFs137t8T5dxSyBqa19tEnG6F1rBRG\/BalSFslVkuX6DArvflfc0B\/yHLoH0UdhGHFjmzwthLl5W0jVwC2RTBwmOUanLmC8L9E4TBX\/13GXmZ3UXwygCHxv\/JXhrxLqKHFCfZAfWUlSSVIyDZrmh8wqoTKu9hKQwVLBIklMbxqagIfir\/5cbx+bjFRdhQs5KmYnlwLkjTOUZt\/2yqpoNBzhcdoc\/m8uso\/dAyEvFaBkH+OsNxzvb1jgJleufM6IQKryVr6Pa5RW35M2xwo33lkbPsbf5coAhQvo4JjTOsbHQ6g61jCJsy9RVH\/5U+IFw+j4aLysJAkU8GCYeHshzyrP2iEoiMXkTyJ1U+uLcqKQ9IQM7od0qsXVegmtKv1W2NGwheLZajhSxM\/SAeoiFV0cTbiZq2v8oJuLtIJpjS2XdR4dlA2Ej7xZHmBt40kLtQ0JlzJcnvD2Gf+zbZagrpu+OrwLUo5\/GuR\/vLWYUQuUhabQ9RdCyoMTeeqFYbAlUBpRTumJyT+nmV4Y8pvT6rpM2B9xfECg2wxxAkxRlEpSYKBcAB6\/HYESKeEFQ4twps1N2HxrnUPEHiFQKFcmVtG8uktdlRH1CKDdB4FrpyD4czhdzTGpMAqd\/EgdR2Ef04gyuSME1PTF1eS0NGV7kfq1dUeV\/ACxrNAXxBA+Yar+qE0HmwznRjKPVojmN2DL0\/rkuaCaqE0L5XufEc+mXTffjTz7V0zC1rRrpd9Cofg5ruJyFQyGf27MaWmSzNcr0I2t+uPUdb0xcvhR2wSsYqJPCXkwGqVQM0mOzZt\/Bfkj+598NCKly7OFnzdHE9p+Pvcct\/VwtQaNUDBHS2M7yr01WbfDBTb3ADeS0drE5P+u7GobCD+ZZM9Y6eKWQm1I78xlCp25W0oQYnjH4y5Y0y8LZnFtz6f5+cspTC3HFrXBoiHFN2Txea4tZPcgfhawvvUNR6tOIUWhWGmxvaSDcPrc5rVrjIt1AIhHnY6wbTCn+5H0u8K5T+Qk73aL7SPPZYHhCDCk+94fghRVGs5C8dt2rn4EOKID6W7dXLn07bQjUgKsHgHItu4ujb9b3Acwfk6vhZWzf1wT5hQBYBTy6cg+jn7xCQA0EK7ZrRxWj5nSf6XztA9GsS1rCJtKBsWYL4cr2xHmVF0nNiyaRQ4Er71QE\/utXxFcPdrQiCJKoH5\/aX7e3iVYe0pCiH8tXFNPs7SxMxegbNO6+dLYyqo\/mX44PE66fAcZ\/Tqs8bE6rgZnJneJkuoveB\/Sta7mknEdxzLYQDCh6bHq+Znoh2ttkhG+RwWa6r9BqC+Q0A+BFomQ67HbzEYXgw\/D\/q+Vo960dPEwNQPVuih3RHQNrSrmsujX1vrvFZ08ANCxAGguzFMbS6Pa3ilX3tughzSz4Wj1saATbSHgZGRFjaeA6jnZpO4vj300vLqpqSi+Jy8YLzOFOsOuCSDTLzKHViMn1jeB0xKmL1rUkEVSO2xoUZTlGGb7ByzXZq0AoOym2z5DLHzx\/xrPzvBA7O7LR0JGy9Il30wYltr\/dR0oZpYe48Dg\/b9fFbbrlrvPjO85UquWBXFXy0t3nu7EUphdUVpkg2S+MGPKtvx1OG56fhy62l+lZwFsrzvxeKycSEcR2yMq+8sah8dFOjCXBg2KtDdvAX\/3Alh4N9OAs3rCIC9MAMJRFGBx+WogevY9sXSGw4j9FIBl1TYjMLZVzh6CY0qJzostTnOyt2N4DcwvzXQmFxwEExYktDbWh4Nw12mZlLYHnFKIMsXVeQLjCVHa1bC3a7z4f4sfDmbxAUngJctyo+yvCQYg54xweeXMox4XxtV4oVJV5rEjrvds8n2SZFhA\/9AauW8zo9VELifeYVRCN5AEZ8yyVx0cYsCm6Sw4vsrNIAoF+ELH6dcYFDr4dcwpKqdoAPPDSsoY89k0SXBRlx8YvrIMAlKeUO2U8ehzLxTF\/tbS13SIJJlFbV0T4Ek5pewk9K4tPH7gW6Pi8XDuLWv1ujjNEN44sSCBjpD0N4gSXmzADAL4uTZT9vVWwqIQh7GPVUtFFN3xOUeMEo2YyjYB\/f9ZtCRW8xfqX3Clpa9ke7D2poni8zJfJ1VITMAQLcaMVFL5xrHXZxIUXF9s1pA4+vDCnYgsOCHd+zPFHUSZfvZhCQg9AdzkMsuisEuuAjzsnxlzD7CzpxO09x0LGjvlo\/jEyU7GTA2nBryKzVCqBWYZOp+Ko4v4tq96rChylWvuZOg\/S3mY+K+6i1DKBQ7KS69cKi0J3Dft0LICCVeYaqOKedYskEL3xYtn41GUt24rjLn\/OHv6zrvGVAnGwBnDIq1X01FH4faoDa3dEf0eKwts0RjBeTdQCSRu9o7JtpZSsQ82gYtKgHEEqeA9AXiwY05pQ0gqq245FUjyAp5uGneqlUQbS7Kkh3GfkUZhk4i0sRnm00W1AAKkiBB79EtGDRiYqlIU79W6y9nzmNV6uu31s780KRwa3E0jBsGYVNYkPRHjqF6XBXiGuZMyVDZNJuLQcxhmt4RVSCa561iHqgdQOGKE7Asr2FrEsvH7OIbM7htkrtWIZqCVf5qaZXIoLIH431\/qjN8bUkNf7JpJ5tR2cdQZJ6rVSwv1hGb8Jdx55Scbu76FLUV5Q8FIOtsL9FB3lwUQTyG7mmNCi5gw9R0xX1X+i8nI9LCysyT9RXXQkDvDfpv9y1tC927PGSibLXbzN5+vX76sOoJpb\/DEwJHtq8s2zZfZEi17ztxH+B4qI6u3+pTqrksyTSMvjLXKdZ7N7ETx0rgtzS1HC0VR6VSWlVAln7COaU+TpS3xwLowIirn95RjEJZhDVhFWy6u933NFq4QPKrAAB\/INPnKCW\/jqoncjRbrUruqxieuDQ+x2dKKv3vCDf\/SP8fMneyPnbI9nRw9ZPasnc2DzeHUF+f\/IUR0UQuLevj7bk0Fip57jZbeSFMzKxxnPB\/zqFJdUDH0jgaYEJ4NlB8vf3TjY177bVsFr1pXNCP\/Tp5Tf5p2bmAL+uDM9qb\/+u8QOOYOtF9N6Siv75ACk6skZf0i7dKNdSkeNkF4gDVIJXqnZASZU0z0F0x+QI578dgE485K0iGuyEULXyKFGOWYnxHo\/k\/SzYYzbl1pLDdNIC6KCOUlyj1gljRr5BnuPXayPAmHeSDbxEeXJJUWdfvgLuw7hyGdc4BBPZGmND0dkhpnIEo9qCNiBnA5BzACNmayXZq8XmES2TvRnVOQ6HKHH+e0\/68n03PEOwY8u2vFsSg399aLTrl\/gDGawuLLXo7CfHW1h9dWyO6YX2zHFZJuZYvsgjWb+\/DyMpT3oUftubpNga7vCuww8z794A5tvzSpptWuW3aALlYtPfWcTpAfBCC13U0bDBe0Cnib+PKZCurBm2T8b6QZYOITXReSmXVWV\/Br\/PWmz\/WF95i9opG\/m9FZXrEZVv6Et8qoyPvkZbUffCgALy7BJYinAQxsfzfWbksDG1zEyjO18iaMtsnaPW9kGob5aaDKUusMWs3SlzBw==","iv":"4fce5fd07fa9ab92eae3e415ee203020","s":"35592f2d3b372cf2"}