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Rebecca Minkoff styles consumer engagement around contest

Posted ByRachel LambOn January 20, 2011 @ 4:15 am In Apparel and accessories,Featured,Industry sectors,Internet,News | No Comments

Rebecca Minkoff uses contest as a chance for consumers to be a stylist

By Rachel Lamb

Rebecca Minkoff is using fashion Web site Polyvore as a vehicle to promote its new initiative that allows consumers to design a Spring 2011 look, with the chance of being sent to the designer's fashion show Feb. 11.