Rebranding can revive your business
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"52b80c0a99040627dce00ae645802b1d","s":"43ad85e7493c1eae"}
Katie Lundin is a marketing and branding specialist at Chicago-based crowdspring