Rebranding can revive your business
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"9953b361c7e8334d3e6978deee0432d2","s":"f3e761e8083cf972"}
Katie Lundin is a marketing and branding specialist at Chicago-based crowdspring