Rebranding can revive your business
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"882b63f0b1e08fc88b8ffa5e8341e7ba","s":"0e0eacb993c7900c"}
Katie Lundin is a marketing and branding specialist at Chicago-based crowdspring