Regaining consumer attention for retailer apps through beacon marketing
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"a2d111994217d2eafb62e4e724b495a2","s":"de5b9e5081e52715"}
