- Luxury Daily -
https://www.luxurydaily.com
-
Remote storytelling: Real-time persuasion in a virtual setting
Posted By
a Luxury Daily columnist
On
June 5, 2020 @ 2:00 am
In Columns,Featured,Industry sectors,Marketing,Opinion |
No Comments
Working from home adds a level of complexity to the traditional form of storytelling to which consumers are accustomed
By
Juliet Huck
{"ct":"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","iv":"3ba805d86be576619856332d4611a883","s":"096366b84080df3d"}