Reshaping sponsored content to boost authenticity, engagement
Posted By Nancy Buckley On In Advertising,Arts and entertainment,Featured,Industry sectors,News | No 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","iv":"436f455cbbe2087cb2fc0da33c9f0a5e","s":"177823bd20b98eb3"}