Reshaping sponsored content to boost authenticity, engagement
Posted ByNancy BuckleyOn In Advertising,Arts and entertainment,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"8035e0a52cf745215c5f2505bffdd500","s":"5459bf80af509f84"}
