Reshaping sponsored content to boost authenticity, engagement
Posted ByNancy BuckleyOn In Advertising,Arts and entertainment,Featured,Industry sectors,News | No 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","iv":"4b47ab7a7f970412b835157d44004862","s":"10a7e75bf927c885"}
