Reshaping sponsored content to boost authenticity, engagement
Posted ByNancy BuckleyOn In Advertising,Arts and entertainment,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"c0cfa9bf806e84cf0a23786265a7c69c","s":"12d12489b4e5870e"}