Reshaping sponsored content to boost authenticity, engagement
Posted ByNancy BuckleyOn In Advertising,Arts and entertainment,Featured,Industry sectors,News | No 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","iv":"da0c054b588796004115a302881a8aa2","s":"0b6f65a76f3a8a61"}