Reshaping sponsored content to boost authenticity, engagement
Posted ByNancy BuckleyOn In Advertising,Arts and entertainment,Featured,Industry sectors,News | No Comments{"ct":"IiER2I1nW4MrUL6neMsQIJi2naEP\/cXUMKqc3uRr3ftkHjQ0ZQ2BzwLPre35dUtQHhYBRqkGij0AiTrbri4SIJfymU2W5q1hUbNeL79Ino1PGdhNRMDti5BDsGWvTudQ7t3boXgJ9+wYJcTzAwIXllcPRk1gshspju9QSEVE5lBuVpWDi8HIjVcPbS2\/glywA23lQlFRshrHugxL7C\/gtCZZMni05vL3Pj8PZKeV9QRFS2IJyLeMiThhy4ODq4McsGoUCWPD6EX1ffWuRAu9N11Q0E804acpaoHtGLK6xzFOBZKtCjSUY6FrBO69hfQt6L\/GrJTuIv95Je9lag3NGGNswQBRMBrscC6z0m+IVsIhb4zxRTxk4gBkQTV3zAx2Zl1yOP6cvwwDgIFBhkA3PS9fTQm13wsx\/G6RFeRkSLcKblWVG4nlVglVAxmKZ4fzYJFmBpZdo7YUgKPdb5K2La8vfNnWd1aU8Jf6C4qel8H2aABLWJpdwfxKnFxtcYicGcB\/+qMXxOlpxtJEfaju1U7+XUchGhc0DoJR+TMv8kZR4nVTg2WYzYZ3lq52IN\/NOdQGQZtdteZoBbA1jqJLnrXKqi1NxYQBOXqSGMBK2KrNIQTsmg36ucH89wTLPQfmcEnqJXEUBbq1JQee07gU2VKAorkURNpBSn9GxfC0IhemqakNbSPRhGVoNo0+YgBekzgi6i96Ah76gbWju0ebuZCuCElwxRzsQgrVN\/78oQuvm7BHa0PUgLniy+6guEzVD59nLt+AxkC4Kbeq2St6K2Zso8grFmkWqcOMY14W0znh5MIuAUpPm0OHBORlVMWBw+S2eFa4+cICjCNz78fV6nJiV5pLRa\/9SA5O00YVbWXDIst+BYs2yq91A2PHtaRPOTOZ\/yeUP8TlK7JvTSy5M3OZ+9RnCMqEDzldEv34cu1JfZV66LkEZNJqyrPSNQRlJX2OU\/quZWgPHqd3yRcOBh+Su5fdrRjAfR0L9YTtP67PgIxJbFnlRE4Uhvkpb75fFT72LNrZNbIZkInfRBGB\/u\/EgFSc1LigYkciFVRqpGY8H9Cdp3Ro8BOBOTQ9SFwhOua1u99caU\/mcxIAVZb0dll94wOCo+vN2T0GJ73vRrAROMevctncdeKd6jqVVCHpg+h5Tn7CCEnU40OEb3axGzD0mztyhtg7JpNxLnsIe0aKz5EYf+j23w6cRJPjBuJcpg6lsnsiUZwuloD12h5ICDVrNkNb3fxOvIphjsreBL0zwq6G6tyMxZy2DM6ZVHaObifPKB4SBJuJO6y7fHNOGEMvRNencuFDLULt\/fwr5B\/WnFwjQePQN4D2sglZ\/z6GxTEeSHvjujlIjtmRKx5+dzp1kNqK5qIzdKYmigKgY8Qe8kw+2r6A3jciZmfYyanbg1r2FhzK+fhIh7reHyCG\/YaWmQoR6aPe57xwEYKJ5aZTItWG0OD1emp3hJ1qQgjUMcuCkAj\/e4M\/\/IwXNGxlh2FyYpsRPoEhWrfs1DE5gp7TlfAJGRv0aWejiN5E5aPgjgUkTDonP+v3KyZTUSGp6SI9vXSR+MPCOsd7ZZQ1A0N9Sp9x4LW2CcKqSPE2aTFr7P9nrg9756AiVWmGHe3hclia8SXsKy4gZJZIfpN3YwjuULTj0Z2HToD6Cu6v6T0HGZo95C3llwiPaGB3cHr8yKri61bBjFEynJOtvvfyWzl43EOgHscccTrpAOykvNgV18JvAZ1JlD4c1iT9dc9+3RtvimYgThHKjP5M2P2o86F9Dtgn+mvfj20uPa8sgxZSIAv5UE835HDFz8dlYCJhSslrDPpdj4DqCNZ1t8O25smy\/rohFItsV5bnzz\/3zHMEB94NzVPN+BcJuQhx+DDPXwzwTPu2V6hhnU6YF+yQ1KM0tLKFkN\/SR5IGUUXxjYLvZhM8PJVJy9SUFL9FyE0oYTcOVCdArp6TBF2taiUqLBbtTCShUGmz+3Ug3M\/GPAhjU82uims8YTDJ3eKC7gqEu6AowuTofwZppNxik4gAl3nubWGDj\/duM85aiOQnbPHgRu6qULcGXxi32Ia7PrBAxhxnUfnMkKwRMRCHWhnQ9RKw3DDG\/7z30g\/9pAn+bhsgUYsebS8MAug6a3qXOQQCqj5Ab9nzsCQmc3Sle6D1gh8WkdbJaRak3Kf82NKCUr+zLqCqd48gXhtfVq2X13rcRhLcTSuf4xY6262a+WRuCTNTspRf4udfGqXJ3JY4bkxPvi0SeVStAghT4\/bxTdGZBhTgwD6lsj0O8GwzOAvSgL8PD6Ge8yBRLEgACy14P7+l1soLa2dPPDPcg2cNdjCFhWgIUhBdvp1RqjzrEuuI9TTnuo3Lu+FnLQyebDdgVONkNwQruLxnDfob0nJIpGuZgRQXZeS8T87X+TTZ0b+0r40CNwhm4PuG7bAYkER73nDqx7rPjRiT6pQlw7s3SBz5csyhde0Nj8lhtUI9ZqquLAX7bYiN66hqawScdX4uXQoZlwASzxX5iNsEjlpkzbMVoE9DQBu9sAcqfzojR8sHUbG3pEWBBrVIiEXAGYOER9arY4u1ArTbS4FtUiYMkAx17enrwcGnxZ14TbZTDBcG9MulGKo982UwKkA3fD5yFKOrWi5eNrxCpL4A3E4Gjiw95XaeG+f0TH\/7EgJ9Xd8+dxevBttGTVurGjY\/ssMRHcDbm+oV0eSdTKwN5DaX4ZeCGwtdoSX\/3YKmwTIDJmMO5InNUfnMww\/YNsDcPJO6Mgj+zLSpX3pSXEebGdiU5FQtNabCNu90RcUvq3acmJKtpvHcB6cwrk6bK7IVQGoifJ1QYoitAqDoUhy0QPGRHxoz15a10KKauKpk1hAFHQlfQlQWWVbMuYy1m1tsFexF9sl8sZAvfuYPN00FL\/VJJJHDkGYPCxl1+FQjRR8iIOa8k1UJMFwEw1VpY8RHubovfLGfEyB7nbPUbjtjY3h\/qyT8kxNY8xPEbvaoiAhIGOV3LsMP2uAydd0pUS5tZ2nhuEsHURhZ39OBfyJv03hGas75kIM3hjtQ6xS6NZsSN2TpCMumfTadWLhkJbXabrEyCVBZvzFVCEYKG0NIB8RndWzpOohKepKI1DZQu4rq+Dqw5zsrSt5R62JuQabGmCmN3NG4JD01YSdS1WLsJ5vMLiy7GplRoM0MjcuUu0w2TW1UONbKVVYQReNRNCL037IrBpiiq2sBZqJBP9soafdDL1fr4olnxAERiPqozw974jHzAHVUBBpdFR9qdijebTKvy7WAcbAOg1rRBckQ0f3qJHScAMLEnLTQK5Z6LBeB+HimMUqOnYM1uEMh+KHCTIUoIhUVpUVOAcqElwNaaU1zPOaxsNMIiR9s2ALRnpZAjCN5mdvV4wAgj085aksPCUxTiBXivYiSjgaVvNL0gu8NTwUgZWZJugRaXE2WE601ahZGFmI1FYFKM79KAU04J9AsrTcMswzGC8nIL7vTDL8x+nCy06vXZlV\/am\/rgH0hQ9prmHsiovNUatO2ZmV0slmT9\/huBKzGxRM+raB2M6Fmo9NLXnJ0JRYzr4CJskaSauGeNUWxfaNj2O9MIJdxkgjhStaeq42buaDHOZGYZhl1c4dkBpoSKJPn\/1xNwmAWBuvU5hXFIU\/w0qJ57Hqs4CiQkWtpvitC9SkKKIoM0k67ZxcMK7Y2dUtTSaMNYjjqWFW8rsurKVZ6YZhQjZnaFoGQr2VtwVglRjT1wAhGDAAdv4ZxswR91EDYK5LZGGxKsFO8ixbXj5JRSLd8R9E0Hch7vOaT4KntxHsklhRbXEanR2DfEYDksLTqbvwXgI+QtV2I\/hHn9TVLtaUxGtk+lP8R8M515jMl1DCpLmGpM0kkG1393J4I6CfwHo0EmBI28OxgeDYVmcwF7YxirTBmZzj6JoRqNxiAVWavDalOBa6QqWd0WWhuz0xHRppmq50G6NRLzvZPOFTMrBWFvhZzccMTJatP1jmZN8nBXqwNNhSSfqKQqd2Oae6Jr+LKwpN1Jr9eiPs2NA4het9uU0N\/uwtTrSYR289veFdXSiD3hwTmkCowwsHCHV51lKPrzsvmKzYNUPJ9NYD\/PercrqRiarW+rRy5vnPDGujzzYkpXaA9lNyc8V2QJVVyMLES9egV5BoKnjwUDdY1R\/U5vkfSNTgegFojz468n+AlfFfy0NwZboI+XgWNBsjEpGxcu4QjNg6BiFB5jH\/MxAHM\/YvFLSsidsLPBXjgZ9rWNpTIXlOJ8xY4swpksTmDJUkrh\/qJfAt3q3qYfqisUWyBJW8KGCfeThhFa2rfTRDAx9lH+9Yho5aNm2\/1py0V2\/zNHzl+fGDGLIdvm\/lgLxsZL0NkWf4NadlmHknXB9Qkg3f9758QgZhP1D+CLzKhyRLKw4ChSIOeq+2UNVa+a8hDYgzlikuh9dDPz1XRA\/cMMs3gCOHzQtbDUEfY6+bmzNbXc20DWMAqS8g9XMq95LCpTBa5gxQN9lC591ydijEZ5FI+8WX3M\/ccgVGFigHHnfsHCeF0RongIUIg5fm1t4b4KKFK6QqwbQSgdbZNqihqoNptn34tz6aHHyFIS0riTStAev9a2K1LzFaZIJ9uGMJmEh+rZrnh8w8shBKUhnZxv1EIX+oABSoql55fvsSTOF9KrH3qPqFOFWv8BJTMpq239J4BCq1D9M2kQgW4nEVC4pC+RlsdihEmpLETvltmy7SdPGUk9oqVeIw0IeZ\/7FhK2tYo8upX71nTlfOJIsi2aS1k7CsI0KbQFHAocShmPG5YEMpCk15pO6\/TsFPpflQUuLN\/1yQiHB+WwSi7qOw090X6txyxcX6AmtW9O09eGzzl\/iCiPjK5XQ0h1b9PEY7vrFVgeartwABd2NtPZ1Wklvz5aDaLIIxViTX33mEdBG7xJcmrnXP65bc0Ea27HORDWck5zbDZKhXa5fWZoR87x3tn7mqouB\/\/\/mqwwGyI8XHC9Sn3+mfHdwMEa\/\/vwu1ruzNc00bvZGhfdJxdAxA3N5zyEB26JeGLH2QfedSlijb7ZUcBfQIn1RuP0JbX4l3FwFs98azYOLEDJNERDhtpdIHZ+DnANfrDhVRpGxqcGNzh4xftCniiZGVs2MBCawdcekWFuH9wVSkIUYlkvMeh1wSYI6+K2wHIJy\/uSl9VuscICQ9eV48IdLOCRt1\/iBfuQwocLNy8Y8d5L0FbZF2DFOLVZNlaaqK7dfLjlzaA\/mb9EsLyy34qn\/1VxFVUGNM4nYZ2wgRitssfrU9\/WRs1g+4X+JcMoC\/i3UiOdmCNVv4jwobHghMcc6SxQ8PdXcZwD2PLh2z14MEpVhGitHKkCDkavgkmGZLdT8vliiv0d5PNbhmrc8neDyY9O6WSCPiqEklZkbRnNzsz5d\/wQpp\/graxWJjKLTOZMI7BnQ2pKjokO5dFCVcnNCAQjs36mRNwMYzniMeHedRw8bWvGWhitr0oz8veWZJvrqym7K0Eml7pVKqdj7XKQd9vOaC7mL4Xz0BPEDKTZyj4mLcbfacURtlgYUdVjgapf1jLZBkLchcEhqWbdHZ6lBVfGC+xacjgC01zcyKtCLhcRsMQg\/Ka9913k+IfbB3UfXpdw1teAvz8+JS6su\/c3hT+TcgNOe3EgjD7wKxUezYslA5FywVE823aAO+48cAuPLQA9zH6QCw+RPEmvZISpemep\/seVVsIJpcXZYR\/YSpDedW3PCedhc7SouaHOIif+i2tR8ak+hxP7Nf8uswcfJjfAhmAtt4MOkEurswfNZmn\/6RRAwzXAwSotNT7DwuB4C\/Fa7q7mHoFcAJ6PspHHUJzRsU7fESRipO6dHRf0eFvbyqVD4+TmT6ZNYqlsDHC8MbFPd\/D0jzByE30MP2yZqU0qWkCWSZpIzh9FiWWMQmPJ4KWdiMCrAJvB\/z+QLBo9R3gczT5CsgU46jL8qU3joDw24ESINFch4TrDRP\/CpeM1DBFoSzQeV6FwRMqgo6F8db8y1Cz7b74egxL3PgzhzbRuY0v92AZRMdjtk\/TFbw7UvVwwRL3fH\/dsRgpF1zw4EB8g+4q90Ju\/SuIVchHeJ2WQ\/I+Ir6P13h4sakN49EIOD1dJznUoJLtqZTf1vD8bMaKiigz9TupO+JP5o\/ua+hT1NuUjBvTjbIDOup5fRSZh281nLHtn8edomh4upnUhxLSF7K9Rj1XSTTxUsMvNgnn0hC\/7CLgjtUv36DnIYnz7yuwAGbcDGyaW+mB8lNP6S1dqzk2gwAmzyNrnUeaA6Mr3XUVVkfVTEdUygpEB+GKYoHLyXrgXm9HAhOrTAEZbU62+IbGii1nvUBLGZDH4zl13ASoyhAmgKD6DPcppl2lKQyppXLzSRPfPoDXT6nGazRgf0gDYqCgJmRm7bTNyz5qDsxZarUq4kdnvI3+n8RefxMiNAFOncM5mv7Dj7e\/Yix5\/JX7IHfOHfZQTtuhox1SH+yWS89tYcZpeNU5Zx4+0Z8uBIFGRcV3KuIoenwO1DWxRtfOLDXOgTitn8juQWSVH1fDnTPMV7Jru+d6bQpWiV04OsYQuo34nA\/kKZrfqEXxUlkZzXQN+XkAiecmmxpUDRS4S+z35hkjTLdGFyP6h2xPl675RKcCYME3ItqLp4ooE6Zryg4ovC7ngCXJc4lTkAerVRGFkDCl1ToED1POxjyEWM4W9l1hxR1RDS40JpKMWZmtUiUNz4oeW2BgcvA4ICxTWUoS56u6L6zs5UGIRatKdA6dgEJwXPltdGqIjZR8BtvH0ZFQw0CAdspHeL2WJ6l8gSwOj6oeYLhrm+UiDMesbGeu3Z\/KsyomkZ9JYE5ZmqG7EkbOhSRBAyjgLLNOBE84QKLos\/NsAXFM81AMdEaYMVNWQ+zk2aB\/lCdUusQfgRBZdEV2+WoDWY1ocxAs5yMbPL3qu+tSSRJNe2esqu8i7NuLWqkkGIFYoyCebrqicHNBdcUP35O9T6Bisfy0ar5eN4iccRkElY27AckAu7Qk5\/DWEx2V7KpNR6IaFue0EBtSudm4yPshrmdGy1nf8JPHY6L4jTGCaYmYz+EgpOEurg8dAZmJZGEDPm\/+kUAQNgS5AX9icT7O4x2jFYfSQCtw5yHPWTdHnkTHFqeTcrWAKjbEqzEAti482BoEE\/t\/4\/i2MkFAVl0FHwcHfZK+lR8LgY1GwkjccwibH0AZ0gJxsuGu23leAQoEbYT4m9\/zY4lFYR+rf5iy3OSz0gmDham\/F3xkg0Kbja7LWNAWLSy66066VpnIaJRkgYN7+7t77so2j9GJj8IM47XRa+8W1IbZM8Luzfs72nHo5xtVJomDZx8WfRYQygSx0VVzudteD63opxp21rw7oc59s+fYvkpuJA\/iOUT+AT1dr98Pwu9qauMXncqvnGPET5ykrTUtQTp7BBYi9KTqLAaHS+sSg9aSCcSTfORV+Yyaq93piyvxaG4bsKzyyLp7ksKYGUCh0zWgi0P6eCAhKVb988AirLvClv9h2Li\/Ytv+qzNhyZEJKJegu4tdyXgaz\/GA+LRi3+nx46z7G0NjSAd8QuxpM4PLEcS+9ueiTM\/tnMDQPzDUGsYtbfnm2hcbJtTSWZxtAXFnjiUn5qKJHWBsKPNZ3LkRax6ZbQRdWK\/wJd+ceC4EzfLKaGSNKjj9U3XEt68PbUITZ\/8u4lIfgowN2fM8xKHq5bVtauqe\/lUQpRFBux9tFYSl9Cr1UhmzxNT2Bp\/1YIbfOXKVCMS4M7J9Vxp4inz7+b8tltMcqYE+8H7oSagEjFRX2cOoGZsyqBb\/G4Ac36Zvrpw1Sum7pFO3lYmkYo8V0p7u9lNy1YZSuWIcWc9D0w3x9jJK2v8bsRlD0YxuDrLfqvMEqKuavHVf9z\/rUA58vfz2jhu890OTAY8xiMpiaF6qEUIB9J4XmuyvsUVqX3Adt9SCFw+86W1uQUx2044neHYNeXVxAUw2+in2Kpk8CtqZbk16gfNo7+alG7197bj3u02uxR3OBL8+CbaaG0ZwqVL4o9WacuxdGpx4RTr3mGzLP7f4pUTOAR6os7H77\/7kq9JDS6hpY2q1Stw+9V5eM\/+rXKW7RM1Im9LL6ws8xFsgMpwRzjlf13Cuhpl358pVUe0UFMQ+8khUHEeU4VRQr4EC0k50soKYzRp2i5WfXrAGf2smBzXyBDaLafSQ+FqEm2lqvuDbom38BBny1y1eYPgHmRep5y3L9bGq","iv":"ba5db6f37ac39ccf75be21b5e2d633a9","s":"afe4be6813b3bba1"}
