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Retail-owned media spending increases 25pc in 2023: report

According to a new report from Placer.ai, the demand for categories within the retail market is showing resilience after the many issues faced in the past few years. Image credit: Placer.ai A new report by online marketing service LiveIntent shows that a majority of advertisers rank the promotional avenue as more effective than other digital avenues. Image credit: Placer.ai


Across all industries, digital marketing is seeing an increase in one trend, retail media networks (RMNs).