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Retailers aim for frictionless shopping to better serve consumers

Posted BySarah RamirezOn In Events/Causes,Featured,In-store,Industry sectors,News,Retail | No Comments
Fred Segal on Sunset Boulevard. Image credit: Fred Segal

 

By Sarah Ramirez

NEW YORK – From pop-up events to more intuitive Web sites, traditional and digital-first retailers are looking at omnichannel opportunities to reach consumers who crave connectivity.