10pc increase in online penetration could cause 5pc drop in store profitability: McKinsey
Posted By Dianna Dilworth On In Featured,Industry sectors,News,Research,Retail | No Comments{"ct":"2sAUgiXOLbkJQOdMvKHUwLBOO7j2usr\/8F\/fKsNGpujq+s2qppKGqrZlRIsUbSh7c0ehWG74G6c0VuTLiwUOC2elpZTtR\/cHmAO2xhoGUyYJPilFpue3zfyxX0AmUg7mCi8JYPW7uZQyDDYbBhQVSsn8bUmgWmmLIwcyd6OK\/1uBR4Ggg5ta7et\/4yV\/QM2U\/r8J31qnPEVy0rU3f9dnrekxX53\/YeWQBqy\/9wG\/4h4N6SObCcdxWUkZsY\/x+oIrbXL7YSDCU8DeKJjKTDkqz9InYloJTw07VjBmdhdH6D4BP5go0n64IFeFzg7zv1muOKEVRWPrUVpmbYf+PSrJtajYHjB8zkGPJZVjEWi3xnsI\/w7oGOR1DzCtXhtjxfd2LdN7xGvsFQv8xcIWhvmVg7F\/O7LTBfrzxwRrOjE5soIFAzTpG0zV2DLt1iowuEZaRh+cZXX6wVsKc9WP4c5kLUKGbQnmiKGQPuwFAegwQyCaIHHyHcpCVp3UYZBfmgs7+unXFrDGJwDAAWhvXSt+0e5DR2sBpzo\/ACNp3QzAktBWi7RXkhcEcQTEo2+CePt3f4bh8R0ssIYjoxJTno5Kok19nfAeSnt8djbwIRFnGDRW7ZEbo29EQaWIP1Hj7417A6akEgnb\/RDRO7t\/PA2il3WQd90BtWQpl23kjI1wGp7geG10pB22v5mV6krjxIuNYMBiHHuKdjt+8ZFQdbZbarGUGZd6EmwBhnJWZbFFuFnEsdkQsYtvJaMBLlw0X8f7MtvpYib+CEgw4NUQ2NoeuqVMyL\/rzplda3jMnahJpwTksspo4TSlJvo+\/7uw0U\/p4GplUN251VLT0sGohkLWuS4u+UE3WX3uoJvoyh18\/aOUMY2Q\/SaMDJ85JxNZG0fOyjnJbqc8MCc4+s2wflMkrnR0vRaE4S4T4Gmokxavp3sI1SHJ0S26VIxPBxj\/gIoClNQbVrPz9kUOLccK1WYecJezTyikEhwjvcD9OruGxK3FwFCWqlt8srFjoU4PBB0ARhLILgEU0lWqFe6YzazjbJUAn1QDFyLW1KxSCc\/udrA9pmiP2fuom3hiRdq7n+0Dnb29loZ54DI02+apF+ZZ7Zo4hfmfFEQn+UMBuTrXrShQXnrgYlfbfRj2bbxwCx7\/F7NqNfkX2wi3YfBtCjtq7nDopicIn5IPQZSxR7XM0wIVB66oyAEfdGG+V1MepxZtR8XuR1WW4MJYOEzkfFlQu74e\/XSW0REzdCEx2mR97OekZkB1RE4mjLhVA34ecWavsqHTU+h9t410kQS2jJ5KIbVypYyLbKuQxqMHbOz309EAYZ77fmhonCmmkzglVLsfVoVlTjjzJObUJJRBvx2aekAva67HK207aY7U7qTypvBzJn5bRMRQVKXFxfNiHnE0sAHcyDGw\/txSDGVJwoYLHOKO9ErH68PsWLT76dIf4BrbyQCyGW\/b2B1WHvVtdMPS0aAjA14IhA42sY8+n1CbNSkfk0lNSr3Ry4g5neLf920wZSAtHmWeLpobt2C7VhzTMuy8YJJ3otKjwqWcHswfKuE8EOS1Z3VZvb2OtqPMIW9YyhJRy+RSI0Llu3vTU5fe7yKYz5udmWMUJ5QR18fkriv7yAAQYaQWUmSOQOZtreny0rkzSxfwJX7MIVdEvsq+v3hOThyXV1GSuSHfrhbMK4i6izqPAXpkTasfkmpDc4FdFYuQrQXirGcl974Fe7AJA\/JaWItkxghjn3pJAwFw5t2LC1SRfMvK9MU0Tqt+nKYpLFNcNRyHtlFHXoafYeMpeU2Y71tc9GN\/tSswgO2dagWfmbEI\/9bQ7TeEs01Dh+xXdWsAcIGLCHMmdqynxGI2gTMTisfPKCwQXGSucuLbp3z94s5TGQZPF8YsSHhxmcRD2ZQPz6rO7gfzIheWJOC\/vQ8RmDmnQSkR3C5ZNGWYq6NSMfse4cKSOOLIRr0ykc\/UZa8Bju\/DN9z7PuWyxzsb3bityrxcOqQeSSNLWXC6G0+qWuriAkQAKxyKNMdzcpZesbrfSXLkgSNfAQB5iu224QmsoHn+jjK03XQ1WFpUEnFLA649g70fTQjhu\/ZofwrEKnN\/+xf+02CqthyNar4sl0tOz1kYNNrg\/pYdt0dLDhY6QEp4ebnA7Vd2Hxmd1B03pmFEzkGlpW2IDeWW++BbuS7Seqp2mvwQSBSY1nXLMrzamRE6ue8S5qcta7QNIe+gfJ3kFGZEbOVoE0gV+TQoogMT\/kXh1\/8Yg\/xmaTCnipBcUKamfL9lpxPb59rGYZclcQWrfdKVpL3W4nOaaW9asgr\/\/reqLMAw8OkZ6DR42tvGP91fXTca3+7lewj6WZ1sjvok0qa0KADxZ2FjQgD0H7PHR6uh3g9pbVDIXFTrpMkQ+yyyDoWEA8BtNWWskSwqsSpGIlyuD+3aFhwxIi0ijRb\/1TuJZaFe8gpTzi+FaFKldtd9IXXUtLvO0XNXAl8mMNIgrlcVp50VdDCCDWL9sK1i7eN9wGzuKFxU\/6kSP56YreXkhgF0j5OrlCtcitXhx4KbaueSIuw0F2IM1D9K5uYumboeXu0Tv66O0O3xKbFSVN5VqSZTOnBHoVOHmJXJRtbh0vQl2ZqTH9Xv7aqVLkjpmEi+k93l0n\/zS1ISBQvu0ZUyBQFcYcQzBwXswpYLsU1fNvE7tCnwezUmPCnTVaVv+qlQEalDnaBWzus4H5KJpLwMf3qpT0M5GS42CL1kO2si01aRYDyc12WQFw0gJWWgaRMnrNxfQyDoyAhuN8pf0CHNNCmQLZS6GNlYPiY\/gOG1ahXGJ+RwB7pIbfD\/QKwJPijTEK3j+cmxavK0B2plpMgcbz40wJypiKCW0VJo2CmgSOrDz+PZpo6swj4AlBX0j8Tzo3x47mW9ZZxcfymB1TqTFwHvVpA\/oeurjLmctMS7SiBlNxsQ2P2iraZ2Bgz\/\/wDPq7Q036h2uCBG0iFsvRuk5eJmyHXe1AeWAYKJNG9ngGiV2bEOZWtMH36xsqSJDu6p80iLBs1gGaHwMQMn7lqmrOFnIr0NyxcskAA8mnSo2vmRTBUvOtfvc+8iQIqfWb50y0C\/POnnbUwv5LW2cvWTxQK1ppDBBmtzHoEXQg\/UYjxnH1KD13LiFebb75cR7MGxMrup2ELuImIiCmlcaiFXXwiqFEeBFNaBse6NIQZ7vBre5GmROw48+TuDfgNkLiu9Y60EwJIgDmUhCwZBobylUNR5T\/0LXQw8W\/zhGrPJU17A0plZyMbi0N+Iu8164iGHlTT0ysNZjP0u+LW3nuLUGJj9QZamQvjMW3gsIkv4OcA20KSLM0keFd65WAJLunVfCv0Yz7IEX5m3TeL8k7IFo3GZ7QfyAi\/1wj\/BdqYU3kN15aJVcHI7EMc8Px\/WmjirLvHX\/iBDAmOpr1iYEW2vd2LFKoplZmfQzOdF+bgxgGMW0CPk9FfigIWdexC+Fc1osbuXCuBBb6AAkFccK0te1NAXvaTbFrLUDuc2wj9GrOIY34QxswriGozcGZQWmuHTJyuAFZSml3\/qLBjVzG\/8RpLTgBq05sn9aa2Bp\/gUwvLmJjsJFfIau+51ztP7k19ZU+cK3kezEbEJ2r1gwSUSKJl+9bhnGD17lZjCukxjlsk+3aok87gqfyUvPbSmwlXiQwgITFrHu43asOzQ1dlILgtQoRRxAu+HTxAMLb\/slxIzm5Wf\/V8rVlsrOvQmX6O+HR+gtzLgPM4DzxJac0ny68N3KVMuGVHdvg4ndPFfc28u8nKmHGJSMAbTDOuAm7BJZLBftENtRf15mgmLm53aokuE910kcym8PbXwEkFvXZp5YwLsY2tq8byD4551U+9JccAACmB6cEMfTj38rTqfQZgcnIoPsfLXnbAFDmxnw\/tnb4QYLpry9P63teIlnnvZHM83FbVlSFGrJnQNtSwDRTmm4Sci8hPFo25q+CMhcXcDkwfoZrUYe+rHXqk\/rzgoPkoniBEj8UcrSvB44HDo4PyU9w1ebH2WMLN4M0EGNg1oHVwFWhqbPPBn7beQKeIIbddDbzPZve4N0whlh1vItdDYpvJcZA75LgomdoqRx14AcgV2JU96gwzVlfHeqkJlK3Id1cZjaU79Z6XAuAzcSFSqJGMLU0IE0faqQANUFT5kIVbhyBUybehUqqIl1mo+Ytu06qYXglVQG0KfFNE1Bx21Z2W3s6DXhr9G\/rOqbFF9CQewXo4WIWXoe9Hi39XO\/yEhvSmk4xM0BD+EjvvSodGY\/OH0eF6SPpsFIhuyNwZDCWBwGZQzSn87X6YBRJh3LqjwEd8Yg9ga9EuwxyBMwP3ft3ihDOpbbEqJws8nW\/BlcAXdolZPpjP8hAk+QF1VGk+O8y33NYi1d93PXycUCfBRj3u7GaN9uDAZgi\/Xv\/7NHWeV8eQ\/J8cNqO1t52zpzz9pjrHUdnnCcQCnIWxgslWL4k\/B5KydIU+NkRWDajJoroQQ+1njW9VLn1PuiiJMB0t5ZOUI77iaI9MZzHJEgHHu6Iomp0B4xC1fQ8CuF6V3xu8zPAcYLUzpNOtdILb\/HL2tu+aT07kGYx8zQqxWV7vWTpu8CXpbNOzGJMAKLKq++qNwJ9i0Z3IXW1Uw3ARHBYTyUlz9b1w6+OXJvqtMjDFSbNGRFa6UaEgylb47UTEFAQSfxDWfgPMd9DaWfxeuwhqCUk\/zUmMkQV9Zw1WfTArNsxMxrgn4EphO2sH3sHjouzOWpMsdqT4uZvwjuDTpstOU6VnSVn0xX+iKlzbbLuFqPki7migMbyc6muUzGeVIiNhCi6LcEJ4BeIFs01Xh1tAR\/7YKc1Ouj0r4dt1up34GxcDHiOOPhmFRX4mvCL7HwNgPO1\/bqryQ\/K9pVbEb4UtgbkkJp\/XAslEQCKJ2IVp5ct1c7frPDeSAx15OILxmUaUOH5uaDAOFvjOvU+pUCfreXyimjDxSFK0Qac7M8\/YZobA0rEHUMU\/2N1QetJWtf\/o3NW4CAitN2ClQ132YjtfhRo0LxTE3ezRW\/i1WYdUepGWBAfdxGdvcQtE4pcgIgd5+F5VALpQg0UXRWKrI17lYrPrNlVEsrdCzDfYMVs+qQnm3QSlQKRP537RuOHGeQhKm+elhTKLwe2JdEml59MmTSLC1yT8+\/\/RS\/eJ7rDorbQ1JG0txXCzcupv\/zCXMfCboQEBVBgyEPDND3rGODoxUDwf+SjSCAJ9tq2vC1BLBIJ0EW5nETQtiu7etRAh3PH1voJZCR9axtBoqyxmJ44ouDi3a+P+GXCaKkuvOyhAnSYnhee7g7Ixoh0wXDHFxICUt4GnCArVhYcbHINcIuV8TxO3LWnzA8gL3MsJvImYhSXuQ8y00rSan6e68C4Er4\/j3DlIiauzSA+z\/SrhLSKiPBM6cN5tnXhhHZ0ZiJK0ON9I7EkU2DO4RUuBLiJHgJJH0XOpesE9\/aARcVXy\/fNvfSwHJoOF8\/ABns7S\/wxzGFbz81R9MaEk+uO\/dH15yuMxVqqGPs\/mFvE+gIh4h3cM3VM6jW06H5S6OAWhyIThVqB5e4oRnKUoujW6QjtH4+pxcT+Mvuxe5WsTq0x\/5lbw6OT7pLeiRThHttX\/Z+e3xJY8I9DbVPQ9ZbU9YLztgwdjWvd4Rrpc7FYvodVRUV6U5LgoBapDP8VvL21Ir16hRIqwjjv24e0dte4+H9ow+m7Y6AnclcabKJBWE4SlhuHurLtMQC1MN1EGPUmmg64o2\/7cNXn000wnh6n2YsRVD5UTXo6QH0wOmgHCSZjyFxPQTkHFdmINaD1loSVcseDYZcwTUOTTuYW3u4L49ajjDxXFjDgoRztDeZqrtIRhZh\/+4APH4\/KGEI7Z35fxxH7O76Dr6PnjUWMMK6VsdRtz+ad9JKbLqajSnf+PtURnDn8ri0RL3QCB5bBBNUvNlk6NcuNm6nvgObrNqRoF2yQQeskT6kcMjxMTPWT\/ILRgJvnSJVc\/XTXXjSFCPdPWpksfsx7ggOCf+7gvOQnY3yCuA7rCJbexITth9+vellbX0vnifNvxK4e9zUUTtFkPxPcVBcBlwTLkQFNwokB1LcjpE3SvmeRoYtGqrl1L4yYAAQh2UiPQEg9kbfl46OsoktEWwbOmxbslFO\/fgJJCdHKMZl8Pr39Aamy9KL9LaO+\/Pk5ypPQYon0VCNgZrKI7ef3RdQIXhT4\/ClVBdBjmvk2JOHTjoWyxjDxeWoWrMAXxhmf9jp4k\/TRkPaDx7JDJgEuviv3bnHqaRbkSdWzALAHVYTK75HjEBe\/1tg3P6e+gNuMwAVU8oylVSOFrMio\/22YMtsOCvxUV4zRy\/N+Ltc8MayECr2gOQkvTPPoyriJJid9dw0C1zG6j1RBSi8Bswt9+yR40R\/AIX\/qBLP8ua9w+Jb4c4g9bKJQUaIwP0mF+X8wmhO3NqjooJkhJVLxVSS45mdacXr7LOUx2q+JKaC9NlQao7FFxRKZlB0tECC0pZS6XPvdNnYzjx2Mk\/k+YIg2+\/URHIcASPWdmrc2GqvSwSZyb9lq+Jb18CylVG1nTdpM8GyyiodcTSNmH3b4VKUnFK2Y\/ZJQGv1g1cbNJz\/rVynueptj7wVwSnbHqE03S1EOKyKRmi7C7aDgMonND1nrmBRWcEYZR3lZ6Q6SljP0PO030g909jk9LPTIpHrsLs8FvSHq6B0LTjxdEEmLzWKKO5DIBh8o56O1xZDqqiRQqC9AEdjc6vLWQ5jDEXs2MerJL4g7AdDhKTVWOAnB8UADTpPiJS\/B2Ltefde4tiBV\/puUAJdjekybhLs7KA+U7dv3maVRxrEMNHjXlvTLru9IyKkQ59idDMYZyzCZLoJUeDHi8qvCvNHfn6lf2yFp60SyifGF+tDrS+wJIWuQjmy\/wC+orMqAoVz8ChQcgOC1xCrUed6yDRfbfNnUV+MECBijj1tGG+71AAj9cJD1MA3en74fDnF3O\/423YtQkFZlhn1eAZycASHSKZ\/H+QZ69lRt7FIIRkmq+4kOVk5cM81QrYxXdbGeTi9eHDmBn4VDMi\/T+N\/K8N21S\/c\/30Z3CZFXGRaoCLTL9alvERm7cLh1vNVKpncIBiZteMO6nBGW16etQ647Vtgna0lZqXF7ZlKBX8AL6dx3oIugchHJKc3848pjAwI2IFkY\/BMHDLqpVfWUqNehfT398G63ttmES49DtiH1GHrgvzKyXLq3KeBHBdHjsqx59ioMWPRHoG8Sek8RAtZ6u\/RwuNwEZAewF0TGbDFa0ieeVUzM7QOSzvA2lCBWg4rhnhTHYCzoNoGfTo2GUqCrgD9jVp6U8AKz0RQBiy72tEm19Xvf+HW3oy9DaWoDpqGHcxGgTNQDkbbMsuQe\/LICsxl06vLoRSWC5ExvL32lIvojEjJTecSxR5rNEkP9j9yXe7W5WeZCKbusE+uEQtXrVGFiyZvLLe1Fs7oAqwNBeyUrjt0Bv\/lssF\/8qnfrFcNL6b1UQatkeZDKQXK+jhU9NbDeSpMYSj8Uuh1QuYtO6DtqDnbRvCA3zKEmPdDhf7rKeH\/1cd68RaZ8xP\/zQ5LDwmtikzuapteGzw0FWU7FYe1ba0IQkF9MAqYCKMzXD\/+eEO4LEUcFCaYBXpCqfo9CBuJ5340DwZFabZzlYkDXLBYHHDfKuDKbzsqY3lVLSN0RLG5pcJ2hDwD4alcPbD5VFCbvKGsZZaP8\/7VvCfINmG2wEDrxAYa3ZYo24KwCRRN\/ZYrZX0H\/jMT3L3rFRbL9hwof\/Fpn8Ak0dfCSTv8qd2QHQ+m90Ci9UTcS\/3KeWu6FnGjYVwO+kh\/H64iEyTUX027Fb5S+89OvRH51KbUPzFZ2khyYwMjBbGlWZKEbLAqmgzyjyMO0RcQxNzACRDkXDMisfzg4bBhi3I9V\/Pnwq8WgWxQsFbW3ptbUZ949+vu7nK5F94VvMOjgp\/ka4FVMJRLO15+6saEpev4celllXEBiV9T3J32R6Z\/2gt7KS14576eeM0OYdGFQJs1ge31GXyGKFwWhq+sZ4d+sCaD1LbFH9pq+m8AkYLNReJl6n4c8GaSyMD0U7L1SagUyWGNN+Nz3yXRKqgL6tPk\/qUNxIbg8RgE077Ki5v9VsJGQ15OHqk9RXrJTsAVo9ywPs\/bs+WMl2hSwIRGyFJOCa9fVtfmuX6WpO7YLfdfzcZ6xZmmpWtPeICDWiezxxd23wn\/yZ+LC\/xFjNUGxEGQ0kcdtM9kafq5okwmepY2feVNqEcRDZpbAQFIwd4+ETqCXuCp+nMXP3mq\/YWiSB\/MOtcM8nl90MRNupRJWwkI8Y\/e47fk978Xwwg1YMa9YhKa\/h4b8C7Nc8tdYvuEKSRFVyPnp+f2g8cUvzDCJ7+v+QWERCIsPNrGAH0OVwwnOvTjgixt0MrSvIetf7q4qaRQLYVA\/oyqD2hH6nrdghkiEVv\/BcBhHpwkz31iqKUC38LdHea6dUOhgQTfWWwWtjrUv4TIiATH0kiFW6ByvAyqkUb3gxyREa0uJsXE1dvUpo1t8HFUCRkHSEtdG2wvgaehd8mSrH6Xf+TDxgXunjI36fSv\/YGNUxuaGrObb8UWuPwDa5YOuFUJEA6BJhUyErLTz1oDKDXvyvSTW4qus0YPLPDT47MT3Z+daheLT4uEC\/iPmJJLrBLW\/0TUOUwvbvFF6JTxenZaVnle3K\/Vzc5Q62D3HTm3TDdPJiMOgmWskt2xTtdq6c4oPjJqZQ5Ik7uT9xknn8g\/Y7ZWt5TtlMPqP5imQECEDlONnFE\/eEv5GyHna9a7ih5aj5Npm8cE8sYmxKHWCXWlL1uNzQ8YMJsv4oCbuL7bX+Q+\/jawUMegwJhMBEGrjzkcExaZ6oTQ6L5oRaHnBlhdT\/7yezgpbOXVXo3F7nnF6mQNKPnETpCfcrzRKABm\/dFSu5PUp\/keV8TOBoC2h\/UK+VEMyZ5WH1P9Ky3wxLdhjVPJIgNQBbEAmfBVoyqU3jJQIQH1yektTEtaQWgln7Gk1WGkoW6TXDk7+mw6JPX\/LnoIIrLk0osT+Goa6oZwR8ffVkrhWYEa1iSBBXCi67OMV+3jzejDIpW5oz06XhfH5XiegWbZ0nOnNjjCdMq6d+TQivdFwoolbhxYzUvFf6OpNSi3rNdzuWgyiSkG0Bdi4CynHVIEiMw9vIStg2DZvR1TjaJ+9bFcMonpquSVLQ0WhzwjmdeH4oer6B1+JF8jZnuaYrXRvN6kgRUKbmGgqWbhEFZ6+SumKD9OWpOAUlmXXwe7AYSvIIupmbygIFxpRQPI5tLZWItdz1Ti5Pkcy2CiYuz1MW\/OzlEz7jFPZy3UzUPWhCaknvfuI5xhM5Elh5KFifANzCICyG35V3gf++1xU5nopIQ33B03hH3Yl1yE4sw+j+9ofcIhivZQ1ryIhKD8pmbKAqKhadxfg8jeCd+Bg9xxGH7z\/ctyGmeuxYRihC+13OOa1rLq7vEcolY4Ll8A5v98Lhrllqw1xNxLzfs2iahIuJxEdRPjju\/Hl0Q7koSdMwZb9jFUtkbVyoLd92B3vWE1\/idjU5qZfvyVptm0XlkoOGnmZzUbHOaULOFr2o47E+RSuZq4z7z28\/Vw3mdaDve5nYwQalqS75U6uDB\/jYd7eFj05EKrTjijutNUOLiM2yY0q7RIAKsDCF+aEiN5uOiVjKUJyO7g1o5j+T\/N++EqFT2CdpwDnJLoZ+NilcyhvVugAiyZU8zs3qgDNHXric=","iv":"a62b8f8b175a3ba26e035dfb18cb59b4","s":"199f2e070a46d2fd"}