10pc increase in online penetration could cause 5pc drop in store profitability: McKinsey
Posted ByDianna DilworthOn In Featured,Industry sectors,News,Research,Retail | No Comments{"ct":"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","iv":"9812ffefcfe46e06b0cbed97ff670951","s":"fdb267e074ea2385"}