Retailers need to reassess augmented reality, virtual reality
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"d8349073fa3b1965525a198e3e216c2b","s":"de93ae4e96cebc25"}
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing