Retailers’ personalization efforts fall short of consumer expectations
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,News,Research,Retail | No 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","iv":"377b8371bfe8a201045f4c149ceaad45","s":"2a3cf7770da7907f"}