Revlon’s cautionary tale: The changing nature of influencer marketing
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"63c5322bcb4a10542f08cbe2a9878393","s":"a0f805a6da72e0c6"}
Brigitte Majewski is vice president and research director at Forrester