Revlon’s cautionary tale: The changing nature of influencer marketing
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"639d4f64abf4e21eb2b1a4f98ffef500","s":"5056ffd861acb29b"}
Brigitte Majewski is vice president and research director at Forrester