Revlon’s cautionary tale: The changing nature of influencer marketing
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"a239a0425b53cc13116091ab5fe08a85","s":"d946e7af13dd103d"}
Brigitte Majewski is vice president and research director at Forrester