Brigitte Majewski is vice president and research director at Forrester
Revlon’s cautionary tale: The changing nature of influencer marketing
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"753f791d76ce5898fecc9d2fed266ddd","s":"de3c2a69dc43d5a9"}