Revlon’s cautionary tale: The changing nature of influencer marketing
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"84f50e8043429d5d84d59487c0277d12","s":"edc9a82d8513a14c"}
Brigitte Majewski is vice president and research director at Forrester