Revlon’s cautionary tale: The changing nature of influencer marketing
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"2ac82e82e711d55cc112569c29844037","s":"64c5a9d401357c1d"}
Brigitte Majewski is vice president and research director at Forrester