Brigitte Majewski is vice president and research director at Forrester
Revlon’s cautionary tale: The changing nature of influencer marketing
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"97698617a8fc23d25bf135873f8662a9","s":"89f526ffd05995f3"}